Client:
Zablotsky Academy
Online and offline training for doctors, nurses, managers and owners of dental clinics
Service:
Advertising on Facebook,
Instagram
Individually
for each course (NDA)
from 04.2024 to today
GOALS:
B
Get applications no more than $2
B
Receive targeted applications for registration for courses from the Zablotsky Academy
B
Increase the brand recognition of the Zablotsky Academy
Facebook Ads Manager
Analysis and planning
We started with the analysis of the target audience, competitors and market conditions. It was determined that receiving applications for registration for courses/internships under various educational programs is the main goal of the project.
Branding
We created a unique design of banners and advertising materials that reflected the products of the Bimba company. Calls to action were used to attract the attention of potential buyers. Placed ads on various platforms: Google Shopping, Discovery, YouTube, contextual media network.
Recognition
Calls to action were used to attract attention and encourage targeted action, increase awareness of the company. Ads were placed on various Facebook and Instagram placements.
Performance marketing
Analytics systems, automatic message templates have been set up. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various variants of advertising banners. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used data from Meta analytics to allocate advertising budget between different campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Facebook, Instagram
Examples
of advertising
Results:
Indicators
conversion:
