01 · Design
Website design,
logos, and creative work
Over 500 projects in our portfolio, 5.0/5 on Clutch. We work as a unified team with PPC and SEO specialists: we make decisions based on data (Search Console, GA4, heatmaps), not on a whim.
Over 500 projects in our portfolio, 5.0/5 on Clutch. We work as a unified team with PPC and SEO specialists: we make decisions based on data (Search Console, GA4, heatmaps), not on a whim.
500+
Completed projects—from landing pages to
comprehensive branding systems
Guild of Marketing, з 2021
20+
Public design case studies on Behance featuring
complete workflows
5.0★ Clutch
500+ projects
Behance featured
Figma · Webflow · WordPress
100% Willing to Refer
B2B / SaaS / e-commerce
Search Console · GA4 · Hotjar
Lviv / Kyiv / EU
5.0★ Clutch
500+ projects
Behance featured
Figma · Webflow · WordPress
100% Willing to Refer
B2B / SaaS / e-commerce
Search Console · GA4 · Hotjar
Lviv / Kyiv / EU
02 · Indicators
If your website has even one of these metrics — it needs a redesign
A 30-second diagnostic. The more checkmarks you have, the greater the ROI from
the new design.
Users close the tab within 5 seconds without scrolling down to the offer
Bounce rate
Advertising drives traffic, but there are very few leads. The conversion rate for the page is below 1%
Lead-CR
The mobile version is annoying: the font is too small, the buttons overlap, and the form won't open
Mobile UX
The website looks like it was designed in 2018: heavy shadows, gradients, and a slider with five banners
Visual debt
The “Submit Request” button gets lost in the menu or footer—it's not clear where to click
CTA
During the call, the customer says, “I saw your website,” followed by a pause. Translation: It didn’t impress me.
Brand trust
Even just one statistic is reason enough to talk
In a 30-minute Discovery call, we’ll determine whether the design will actually solve the problem or if the issue lies elsewhere (content, advertising, product). If it’s not the right fit for us, we’ll recommend someone who can take it on.
03 · What We Do
Two sides of the same design: visuals and logic
We work on two fronts simultaneously: visual design (website,
logo, corporate identity, creative assets) and user interaction logic (UX scenarios,
UI states, handoff to development). We don’t just “make things look pretty”—
we design the user’s journey toward submitting a request.
01
Design of a new website or landing page
02
Redesigning a website that is losing ground
03
Logo and corporate identity design
04
Marketing creatives for performance advertising
05
UI/UX Design for SaaS and Apps
06
Presentation and pitch deck design
Don't need the design itself?
If you also need development services (CMS, integrations, e-commerce functionality), we have a separate hub /saiti-dlya-biznesu/. Our design and development teams work together, but these are distinct services with different processes.
04 · Services in detail
Six categories—choose yours
01
Web design
Web Design
Corporate websites, landing pages,
online stores. We start with UX
logic: we map out the user journey,
design a low-fidelity prototype, and make adjustments
while they still take 5 minutes, not
a week. Only then do we move on to the visuals.
The result: a Figma mockup with components, tokens, states, and developer specifications. No more “guess what was meant here.”
02
Redesign
Website Redesign
If a website is losing traffic, loads slowly,
or doesn’t align with the brand—
we make targeted improvements. We preserve SEO
value: a Search Console audit before launch,
a plan for 301 redirects, and ranking monitoring
for 90 days after release.
Deliverables: an audit of the current state, a new design with an explanation of “what has changed and why,”
and baseline metrics before and after.
03
Branding
Logo and corporate identity
Corporate websites, landing pages,
online stores. We start with UX
logic: we map out the user journey,
design a low-fidelity prototype, and make adjustments
while they still take 5 minutes, not
a week. Only then do we move on to the visuals.
04
Creatives
Marketing creatives
Banners for Google and Meta Ads, graphics
for social media, and cover images for
landing pages. Performance-driven design:
every hypothesis is tested using CTR
and CPA, and the package includes variations for A/B
testing.
In practice: a series of 4–6 creative concepts; we weed out the underperforming ones within a week and scale up the winners.
The exact figures are subject to an NDA, but we’re ready
to share them on Discovery.
05
UI/UX
UI/UX for Digital Products
Interfaces for SaaS platforms, mobile apps,
and user dashboards. User research,
prototyping, and usability testing.
Ideal for product teams that need designs validated by users, rather than ones based on personal preference.
06
Presentations
Presentations and pitch decks
Sales presentations, investor pitch decks,
corporate keynotes. We structure
slides to align with the meeting’s objective—not just “pretty slides
about us.” A design system with tokens and
templates that the team can reuse
without a designer.
Deliverables: A Keynote / Google Slides / PowerPoint file with a master slide, ready-made slide templates (cover, section, content, quote, chart, CTA). Editable on your own.
05 · Our profile and not ours
Who needs us , and who doesn't
Design takes time and money. The quick filter before Discovery is there so neither of us wastes time on projects that aren't a good fit for us.
Our Profile
We'll definitely do it
- B2B companies with a sales cycle of 20+ days and an average order value of 50,000 UAH or more
- E-commerce with a well-curated product catalog (50+ SKUs), not a dropshipping business with just 5 items
- Startups in the seed/Series A stage with a validated product and metrics
- We’re ready to grant access to GA4 and Search Console and discuss your business goals for 30 minutes
- They understand that design is an investment, not something you do just because “everyone else has it”
Not our area of expertise
Let's be honest, it's not ours
- They're looking for “the cheapest option, because it's just pictures”
- They want it “just like Apple's, for 5,000 and in a week”
- Without clear goals for the website: “We have to do it because our competitors do”
- They aren't releasing any analysis before the launch and are waiting for “magic”
- They're only willing to “approve the layout” and aren't committed to working together
06 · Why This Affects Your Money
Design affects three figures in the owner's statement
01 · Conversion
More leads from the same traffic
A clear structure, a concise CTA,
and the removal of unnecessary information—and that same
ad generates more leads without
increasing the budget. Documented
lead-CR 7-9% on the top page of our
portfolio, compared to a market benchmark
of 2-3%.
02 · Trust
Less stress, more deals
A high-quality UI reduces user anxiety.
This is particularly critical for
B2B, financial services, and e-commerce with
an average order value of 10,000 UAH: in those sectors,
even a “just okay” design can cost
deals.
03 · Brand
Recognition in an uncaptioned feed
A consistent brand identity across all
touchpoints (website, creative assets,
presentations, and promotional materials) builds brand recognition.
This reduces the cost of acquiring
repeat customers and contributes to LTV in
the long term.
A poor UI takes away from the warm vibe.
A letter instead of a call. A call instead of payment. Silence instead of a deal?
07· Why the Guild of Marketing
Design within the performance team, not in a vacuum
We’ve been an agency since 2021, and I’ve been a digital CEO since 2014. We’ve completed over 500
projects (ranging from landing pages to full-scale branding systems) and have a 5.0/5
rating on Clutch (9 verified reviews, 100% “Willing to Refer”). Your
project is led by UX/UI/brand designers who work side by side with PPC and
SEO specialists.
01/04
We work with data
Search Console, GA4, heatmaps,
behavioral metrics.
If they aren't available yet, we'll set them up
before launch.
02/04
Fixed deadlines and budget
The steps are outlined in the contract,
before we begin. No "pay extra
because the task has changed."
03/04
In-house team
UX designer, UI designer,
brand designer, motion designer. No
outsourcing to freelancers—
you work directly with the people
who are building the project.
04/04
Handoff to development without further questions
Mockups in Figma with
components, tokens,
states, and specifications.
The developer builds according to
the specifications.
08 · How We Work
Six steps from the first call to release
01
30 min
Discovery Interview
A 30-minute call. We’ll discuss your business challenge, target audience,
competitors, and success metrics. The outcome is a written framework:
what we’ll do, by when, and what results to expect.
If we see that this isn’t the right fit for us, we’ll be honest and
recommend someone else to work with.
02
3–5 days
Brief and Research
If both parties are on board, we sign the contract. A detailed
brief, analysis of the current website (if applicable),
and a competitive audit. A document outlining initial hypotheses.
03
a key stage
Structure and Prototype
Information architecture, low-fi prototype
of key screens. At this stage, changes don’t yet
result in billable hours or redesigns
of mockups—so we’re aligning the logic with the visuals.
04
1–2 weeks
Design Concept
1–2 visual styles. We’ll choose them together, then
scale them to fit all screens.
05
2–4 weeks
Final designs
All pages, states, and layouts are responsive for both mobile and desktop.
A design system with components.
06
release
Transfer and Support
Developer briefing, layout review, final review
before launch. After release—A/B testing of hypotheses,
updates for new campaigns.
09 · Cases
Three projects where numbers back up the design
5.0/5 on Clutch · 500+ projects · 100% Willing to Refer.
Stretch Ceilings · Lviv
Website Design + Performance
Lead-CR 7–9% consistently for 12+ months
(Ringostat calls + form +
Viber/Telegram).
Engagement rate 50% compared to the GA4 average in the “home renovation and interior design” niche,
which is ~40%.
B2B equipment
Corporate website + SEO
+100% organic traffic in one year
(verified by Clutch).
Engagement Q1 2026 - 78%. For B2B equipment, this is significantly higher than the market average.
10 · What You'll Get
Six artifacts that you still have
Design isn't just “a couple of images in Figma.” It's a system that your
team will continue to use on their own.
Figma file
Components, tokens (colors, fonts, spacing), states
(hover, active, inactive), mobile responsiveness.
The team retains access permanently.
Technical Specifications for Developers
For each component—explanations of states,
adaptive switching points, interactive elements, and edge cases.
The developer builds according to the specifications, not by “guessing.”
Unified Design System
Color palettes, typography, spacing, buttons, forms, cards,
and icons—like ready-made building blocks. The team creates new
pages in the same style without a designer.
Research paper with hypotheses
Audience interviews, competitive analysis, analytics
of the current website, user journey to the application. Success
metrics at launch—to measure the impact after 90 days.
Research paper with hypotheses
If the project included a brand identity or logo: 20–60
pages covering guidelines for the use of the logo, colors,
fonts, and templates for social media, marketing
materials, and presentations.
Key metrics and a 90-day observation period
Pre-launch metrics (conversion rate, bounce rate, time on page,
engagement) and 90-day post-launch tracking. If anything
goes wrong, we’ll fix it for free as part of our support.
11 · FAQ
Frequently Asked Questions
Can't find the answer? Ask your question during a discovery call—it's free, lasts 40 minutes, and comes with no strings attached.
-
How much does website design cost?
It depends on the scope: landing pages start at 25,000 UAH, corporate websites start at 60,000 UAH, and e-commerce sites are priced on a case-by-case basis. We’ll provide an exact quote after our Discovery call: “20 pages” and “20 pages with 5 types of product cards and filters” are two very different projects.
-
What does website design include?
UX research (interviews, competitive analysis, current website analytics), information architecture, prototype, design concept, final mockups of all screens, mobile optimization, design system with components, and developer specifications. All in Figma.
-
How long does it take to create a website design?
Landing page — 3–4 weeks. Corporate website — 5–7 weeks. E-commerce — 7–10 weeks. We set deadlines in the contract and stick to them.
-
How does a redesign differ from a new website?
A redesign involves reworking an existing website, where we preserve SEO equity (we plan 301 redirects and monitor rankings). A new website is built from scratch, with no structural limitations. A redesign is usually faster and costs less than a new website, but requires a Search Console audit before launch to avoid losing rankings.
-
What does website design include?
UX research (interviews, competitive analysis, current website analytics), information architecture, prototype, design concept, final mockups of all screens, mobile optimization, design system with components, and developer specifications. All in Figma.
-
Do you conduct UX research?
Yes. The scope depends on the project: for a landing page, we perform competitive analysis and survey 5–7 potential customers. For SaaS, we follow a full cycle: interviews, a customer journey map, and usability testing of the prototype.
-
What will I receive after the Discovery call?
A written proposal: your understanding of the project, our assessment of the project’s suitability, estimated timelines and budget, and a recommended workflow. If the proposal indicates that the project isn’t a good fit for us, we’ll recommend others who can take it on.
12 · We're ready to discuss the project
We identify the problem, the target audience, and the success metrics. If your project is a good fit for us, we’ll propose a solution framework with timelines and a budget. If the framework shows it’s not a good fit, we’ll recommend others who can take it on.
Format
30 minutes · Zoom
Cost
for free
Answer
workday
What you'll get
written decision
Discovery Call.
30-minute call.
It's free and there's no obligation. We'll respond on business days.
