Audit
of contextual advertising
Start promoting your business with contextual advertising!
Auditing contextual advertising is useful for companies of any size and focus
Contextual advertising audit is a process of analyzing and evaluating the effectiveness and optimization of advertising campaigns on the Internet. The main purpose of the audit is to identify potential problems and opportunities to improve the results of advertising campaigns. An audit of contextual advertising will help in the following situations:
Advertising costs exceed advertising revenue
Decreased number of conversions or none at all
Users quickly leave the site, the bounce rate has increased
Shallow depth of site view
Missing applications and targeted actions
Unsuccessful "clicking" of ads
The audit of contextual advertising includes the following types of work
The audit of contextual advertising is aimed at reducing advertising costs and increasing sales volumes, improving ROI - an indicator of the effectiveness of investments.
01/ Checking accounts and settings
We study the structure of the account, linking with the analytics system. We analyze the parameters for setting up advertising campaigns, conversions, bids, and keywords.
02/ Targeting check
We analyze the main parameters of targeting and traffic.
03/ Checking the configuration of analytics systems
We are researching the accuracy of data transfer.
04/ Site analysis
We analyze the quality of landing pages, the percentage of rejections, the number of pages viewed during the session, the duration of the meaning.
05/ Analysis of advertising strategy
We evaluate the current advertising strategy, whether the settings meet the goals of the advertising campaign.
06/ Forming a report on the conducted analysis
We form a detailed report on the conducted audit, give recommendations for improvement and optimization, correction of errors.
Advantages of Сooperation
A comprehensive approach
The main goal of the audit is to identify the problems and obstacles that prevent your business from increasing sales of your products or services. To this end, we analyse all available data and provide comprehensive recommendations on how to leverage multiple traffic channels for maximum efficiency. We will also check your website to assess the user experience.
Reporting and transparency
All our clients receive reports on the results of the work performed, and also have direct access to all accounts for independent control.
Effectiveness and optimization
Together with you, we strive to achieve the best results, so we are constantly analyzing and looking for ways to improve our performance.
Qualification
Our company is a certified partner of Google. Every specialist in the field of contextual advertising is competent and has confirmation of this from Google.
Indicators for improving the audit of contextual advertising
ROI
Return on investment. An audit assessment can help determine how profitable it is to invest in marketing activities.
ROAS
Advertising revenue. The audit contributes to the improvement of the effectiveness of advertising, correspondingly to the increase of profit from advertising in relation to costs.
CPA
Audit-based campaign optimization can help reduce the cost of acquiring new conversions, such as purchases, calls, or signups.
CRR
The ratio of advertising expenses and the profit received from it. The metric shows what percentage of revenue is spent on promotion.
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have a talk
Contact us and we will help you get more customers from advertising!
Identifying the main problems and setting goals.
We analyze your request and the goals of the contextual advertising audit. Accordingly, we determine our movement vector and features that should be paid attention to first.
Validation of existing data and analytics systems.
We get access to all existing accounts, profiles and analytics data.
Verification of accounts, advertising cabinets and settings.
We detect gross violations in the configuration of advertising cabinets and campaigns. We analyze minor deviations.
Determination of the main deviations and ways to solve them.
We form a report, provide recommendations and ways to correct violations.
Stages of implementation
Contextual advertising audit
Tariffs for the audit of contextual advertising
What does the speed of obtaining a result depend on?
- Scale of the project.
- Amounts of current advertising campaigns.
- The speed of granting access to accounts.
Get a consultation
Advantages of auditing contextual advertising
With the help of an audit, you will learn about the strengths and weaknesses of your advertising campaigns and their effectiveness.
A clear list of recommendations for comprehensive improvement of your marketing activities.
Increasing the effectiveness of contextual advertising and saving the budget.
The audit gives you the opportunity to determine what your customers like and what they don't.
Our cases
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What is a contextual advertising audit and why should you order it?
What is contextual advertising audit?
An audit of contextual advertising can reveal various problems that affect the effectiveness of advertising campaigns. Some of them include:
- Keywords selected incorrectly. If the keywords are not relevant enough to your product or service, then the advertisement may not reach the target audience, or the visitors may not even be interested.
- Low page quality. If the pages to which the ad links are directed, they have poor design, non-targeted content or do not have a sufficient impact on conversions, this can lead to a low conversion rate.
- High cost of conversions. If your ad spend exceeds your conversion revenue, it may indicate an ineffective strategy or inappropriate budget.
- Poor or no audience segmentation. If advertising is not aimed at the right audience or does not take into account their needs and interests, then conversion rates may be low.
- Poor quality advertising texts. Uninteresting, flat or insufficiently convincing advertising texts may not arouse interest in the target audience.
- Not optimal allocation of the budget. Uneven allocation of budget between different keywords, campaigns or ad platforms can lead to unnecessary costs and uneven performance.
- Insufficient monitoring and analysis. Lack of systematic monitoring and analysis of advertising campaigns can lead to unnoticed shortcomings and missed opportunities for optimization.
- Interaction with competitors. Lack of knowledge about actions and strategies of competitors can lead to loss of competitive advantage.
- Changes in the market environment. Market trends and demand may change over time, and if your advertising strategy does not adapt to these changes, it may become less effective.
Advantages of contextual advertising audit:
- Identification of shortcomings and opportunities. The audit helps to identify weak points in advertising campaigns, as well as to identify opportunities for optimization and strategy improvement.
- Cost efficiency. A detailed analysis of advertising costs helps to find out how efficiently the budget is used, whether reallocations are needed and which areas need more attention.
- Increasing conversions. The audit helps identify the reasons for low conversion and develop strategies to improve it, such as optimizing landing pages, testing ad texts, etc.
- Analysis of the target audience. The audit helps to rethink and deepen the understanding of the target audience, its needs and previous reactions to advertising messages.
- Adaptation to changes. The marketing sphere is constantly changing, so the audit helps to adapt the advertising strategy to new trends and changes in the consumer approach.
Contextual advertising audit is useful for different types of organizations and businesses:
- Small business. For small companies with a limited advertising budget, an audit will help ensure maximum cost effectiveness and increase the chances of success in a competitive environment.
- Medium and large business. Large companies that already invest significant resources in contextual advertising also benefit from regular audits. It helps to monitor the effectiveness of advertising campaigns, respond to changes in the market environment and ensure a balanced strategy.
- Advertising agencies. Advertising agencies that provide contextual advertising services to their clients must regularly review and evaluate the effectiveness of advertising campaigns to ensure the best results for their customers.
- Startups. For new companies, a contextual advertising audit can help determine the most effective areas of advertising activity and reduce the risk of failure.
- Organizations with a limited budget. Not only commercial organizations should use audit. Even non-profit organizations, charitable foundations and community organizations can use contextual advertising to attract attention to their goals.
- Companies with variable audiences. If your target audience changes over time, an audit will help you rethink your strategy and adapt your advertising campaigns accordingly.
- Companies with variable supply. If your products or services change, an audit will help you check whether your advertising campaigns reflect these changes and whether they need to be updated.
- Organizations with complex advertising campaigns. If you run several advertising campaigns at the same time or have different advertising channels, an audit will help you maintain a clear and organized strategy.
Frequently asked questions
We answer the most common questions
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How often should you audit contextual advertising?
It is recommended to audit regularly, every 3-4 weeks. Even perfectly configured campaigns do not guarantee a stable result, as it is affected by external factors: competitors and market dynamics.
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What do I need to conduct an audit?
First of all, you need access to advertising accounts, as well as to analytics services.
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Do you prescribe recommendations for improving contextual advertising?
Yes, we record all the recommendations in a report and send them to you in a convenient format.
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Do you provide post-audit remediation services?
Yes, we can implement all corrections and perform adjustments and continue our cooperation on a permanent basis (this is not included in the price of the audit service, it is discussed individually).
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Will you analyze competitors?
Yes, contextual advertising audit includes market and competitor analysis. This will allow us to understand what strategies your competitors are using and identify opportunities to improve your advertising strategy.
Andriy Ivchuk
Responsible for the direction of contextual advertising and SEO
Order audit of contextual advertising
Виявлення основних проблем та постановка цілей.
Аналізуємо ваш запит та цілі проведення аудиту контекстної реклами. Відповідно до цього визначаємо наш вектор руху та особливості, на які слід звертати увагу в першу чергу.
Перевірка наявних даних та систем аналітики.
Отримуємо доступи до усіх наявних акаунтів, облікових записів та даних з аналітики.
Перевірка облікових записів, рекламних кабінетів та налаштувань.
Виявляємо грубі порушення в налаштування рекламних кабінетів та кампаній. Аналізуємо незначні відхилення.
Визначення основних відхилень та шляхів їх вирішення.
Формуємо звіт, надаємо рекомендації та способи виправлення порушень.
