ASA
Apple Search Ads
Advertising applications
in the App Store
Promote your apps where they matter most
What is ASA?
ASA (Apple Search Ads) is an advertising platform developed by Apple that allows developers and businesses to promote apps directly in the App Store. This platform provides an effective way to reach users who are actively searching for new apps or specific categories of apps on their iOS devices.
Advantages of ASA
Large audience
The App Store is home to a huge number of active users, spanning iPhone, iPad, and other Apple devices. Advertising on the App Store creates incredible opportunities to drive engagement with your app. Over 650 million users visit the App Store each week, highlighting its global reach and potential for growing your app.
High conversion of installations
Users searching for apps on the App Store are already motivated to download new apps, which increases the likelihood of installing your app after clicking on an ad. ASA helps attract users who are genuinely interested in your app, which increases the number of active and loyal users.
Precise targeting
Advertising on the App Store allows you to define your target audience with great precision. You can choose geographic location, age, gender, device type, interests, and more. This means that your advertising messages will only be shown to users who meet your criteria.
High relevance and accuracy of impressions
ASA (Apple Search Ads) shows your ads only to users who are searching for apps similar to yours. This ensures highly relevant impressions and increases the chances that a user will download your app.
Cost efficiency
With Apple Search Ads, you only pay for clicks, meaning you only pay when someone clicks on your ad. This means you don't waste money on impressions that don't lead to action.
Measurability and analytics
Apple Search Ads gives you access to detailed analytics and reporting. We track how many users clicked on your ad, how many of them downloaded your app, what your cost per click was, and more.
Where is the ad displayed?
'Today' tab
The Today tab is the App Store showcase that users are immediately greeted with upon signing in.
Ads in the Today tab are prioritized so that App Store visitors see them immediately upon signing in. Each ad unit includes the app name, logo, and a short description.
Search tab
The Search feature is the primary tool for finding apps on the App Store, used by over two-thirds of visitors. Advertising in the Search tab can effectively capture users’ attention as they begin searching for new apps. Your ad will be placed in a prominent area at the top of the list, ensuring visibility among recommended apps.
Search results
Search is the source of 65% of downloads in the App Store. Advertising at the top of the results increases the visibility of your app to interested users. ASA (Apple Search Ads) provides high conversion rates, exceeding 60%, thanks to the exact match of ads to user queries.
Product pages - when viewed
Product pages in the App Store act as a resource for app selection. Advertising on these pages can be effective in reaching those who are already interested in similar apps, regardless of how they got there. Your ad will appear prominently in the list of recommendations, attracting the attention of users who have already read about the app but have not yet installed it.
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Market analysis
We determine the main goals of the advertising campaign. We research who the target audience is, what their needs and behavioral characteristics are. We prepare the necessary creatives and ad texts that will meet the requirements of the App Store.
Account settings
Register an account with Apple Search Ads as needed. Add and configure payment methods for the account.
Keyword settings
We use keyword research tools to identify the most relevant queries that our potential customers use most often when searching for apps. We select keywords for ads based on the analysis results to ensure maximum advertising effectiveness.
Creating campaigns
We create two campaigns for each country (if necessary) - Discovery and Exact. Discovery Campaigns - are aimed at finding new queries and expanding reach. Exact Campaigns - are focused on specific, precisely selected keywords. We customize the audience by age, gender, location and other parameters. We set the budget and bids for keywords based on our strategy and competitive analysis.
Create ad groups
We create Single Keyword Ad Groups (SKAGs) to get accurate data on the performance of each keyword. We write ads for each group using the appropriate keywords.
Launching campaigns
We check all settings before launching campaigns to make sure they are correct. We launch advertising campaigns in Apple Search Ads.
Launching campaigns
We check all settings before launching campaigns to make sure they are correct. We launch advertising campaigns in Apple Search Ads.
Monitoring and optimization
We regularly analyze performance indicators (impressions, clicks, installs, cost per click, etc.). We make adjustments based on the data received. We optimize keywords, ads, and target audience settings. We conduct A/B testing to determine the most effective ad and keyword options.
Reporting and analysis
We provide detailed reports on campaign results, including various metrics and indicators. We prepare recommendations to improve the performance of future campaigns. These may include advice on optimizing keywords, changing target audiences, adjusting ads or bidding strategies, which will allow you to achieve even better results.
Setting up advertising campaigns in Apple Search AdsIncludes the following types of work
ASA (Apple Search Ads) promotion costSeveral factors affect the cost:
The intricacies of setting up campaigns
Competition in the niche
Number of hours spent working on the project
Would you like to order
ASA Promotion
(Apple Search Ads)
To receive a cost estimate for your project, leave a request
Frequently asked questions
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How is the budget for a campaign determined?
The budget is determined based on your marketing goals, competition in the niche, selected keywords, and expected campaign duration. It may include daily and overall spending limits. For a more detailed calculation, leave a request.
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What is the difference between Discovery and Exact campaigns?
Discovery Campaigns aim to uncover new, potentially unobvious search queries, while Exact Campaigns focus on precise, proven keywords that are already generating positive results.
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How long does it take to set up and launch campaigns?
The time it takes to set up and launch campaigns depends on the complexity and scope of the work. It can typically take anywhere from a few hours to a few days, including keyword research, ad creation, and targeting setup.
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How do reviews and ratings for my app affect the performance of my advertising campaigns?
Reviews and ratings can have a significant impact on campaign performance. Apps with high ratings and positive reviews tend to have higher conversion rates because users trust such apps more.
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How quickly will I see results after launching my campaign?
Results may appear as early as a few days after the launch of the campaign, but the exact time depends on many factors, including budget, keywords and competition
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Volodymyr Kashalaba
Founder, CEO
