Registration and set up Merchant Center
Post and manage products to appear in Google ads
When do I need to register Merchant Center?
Merchant Center is a Google tool that allows you to separate and manage product data so that it can be used in advertising campaigns on platforms such as Google Shopping and Google Ads. It provides the ability to upload product data, set audience goals, and monitor the effectiveness of advertising campaigns.
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Those who want to sell their products online
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For owners of online shops
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For brands engaged in direct sales
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Local stores
Stages of setting up Merchant Center
Without Merchant Center, advertising with product cards on Google cannot be implemented, as this tool serves as a centralized platform for managing products and their data. It not only allows you to upload product information, but also provides the ability to track the effectiveness of advertising campaigns.
Creating an account
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We register a Google account and collect data about your company.
Entering company information
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We enter information about your company, contacts, name, address, logo, customer support channel, and other data.
Entering payment information for goods
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Add information about possible payment options for goods, payment terms, etc.
Linking to additional resources and platforms
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We link your Google account to other necessary resources - Google Ads, Google Analytics, etc.
Setting up email campaign settings
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We indicate whether we want to receive email newsletters from Google and accept the terms of use.
Create a feed and upload products
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Create a product feed, enter your product data, and upload it to the Merchant Center.
do you want to expand your business
AND SELL GOODS ON THE INTERNET?
Start by creating and configuring your Merchant Centert Center
Why do you need Merchant Center?
Access to Google Shopping
Merchant Center registration allows your products to appear on Google Shopping, which is a powerful tool for attracting customers who are actively searching for products on the Internet. This increases the visibility of your assortment to potential customers.
Advertising products in Google search
With Merchant Center, you can create advertising campaigns for your products that will be displayed directly in Google search results, including illustrated ads with images, prices, and other important product information.
Increase conversion rates
Products featured in Google Shopping and product ads usually have a higher conversion rate because customers who click on such ads are usually ready to buy or are very interested in a particular product.
Detailed analytics
Launching Merchant Center gives you access to detailed analytics and reporting to help you understand how your products are represented on Google, which products are most popular, and how you can optimize your advertising campaigns to increase sales.
Local inventory
If you have physical stores, Merchant Center allows you to show the availability of products in specific locations, helping to attract local customers and increase store traffic.
Global trade
Setting up Merchant Center helps you expand your trade internationally by allowing you to easily adapt your ads for different markets and currencies, making your products available to a wider audience.
The cost of creating and setting up the Merchant Center depends on:
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Your niche and project complexity;
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The number of products to be added to the product feed;
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The number of hours spent on setup.
Our cases
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Everything you need to know about Merchant Center on Google
1. What is Merchant Center?
Google Merchant Center is an online tool that allows you to host and manage product data for use in advertising campaigns. By uploading their product information to Merchant Center, advertisers can create product cards that are then used in a variety of ad formats, such as Google Shopping and product card ads in search results.2. How does Merchant Center work?
The process of working with Merchant Center begins with uploading product data in a format that meets the requirements of the platform. This can be a CSV file or using an API to automatically update information. After uploading the data, advertisers can adjust various parameters such as prices, availability, product attributes, etc.3. Why is it important to use Merchant Center?
Using Merchant Center is important for several reasons. First, it allows advertisers to effectively manage their products and data about them, which ensures that they are correctly displayed in advertising campaigns. Secondly, it helps to improve the results of advertising campaigns by optimizing product cards and their attributes.To create a Merchant Center account, you must first have a Google Account. You will then need to go to the Merchant Center page and enter the necessary information about your business and its activities, including your email address, business name and other contact details. After creating an account, you may need to verify your company or business by providing additional documentation.
Entrusting the creation and configuration of Merchant Center to professionals can be a better solution for several reasons. First, marketers have a deeper understanding of the functionality and potential of Merchant Center, allowing them to more effectively use its capabilities to achieve higher results. Second, professionals have experience working with different types of businesses and products, which allows them to develop and implement strategies for specific client needs faster and more efficiently. In addition, marketers can ensure constant monitoring and optimization of campaigns in Merchant Center, which allows maintaining a high level of efficiency and achieving maximum results.
Therefore, our team of experts will help you set up and create a Merchant Center to successfully launch your product ads on Google. Leave a request or call for a specialist consultation.
Frequently asked questions
We answer the most common questions
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Do you fix the obligations of the parties when providing the service?
Yes, our company works officially, according to the contract, in which we fix the rights and obligations of the parties, the work plan and the cost.
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Are there any restrictions on what products can be advertised through Merchant Center?
Some product categories may be limited or subject to special requirements, so it is important to check the rules and restrictions of the platform. For more detailed information, leave an application or call by phone.
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How long does the Merchant Center setup process take?
Set-up time can vary depending on the complexity of the project and scope of work, but can usually take anywhere from a few days to a few weeks.
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Can I run product card ads on Google without signing up for Merchant Center?
No, you cannot run ads with product cards without Merchant Center.
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What documents or information do I need to set up Merchant Center?
Basic information about the company is usually required, including its name, address, contact details, as well as product details such as name, description, price, availability, etc.
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