Marketing in Telegram
Promote your goods and services in Telegram or develop your own channel
Telegram marketing is a modern and effective channel for developing businesses in various fields: online stores, marketplaces, educational platforms, media and news resources, B2B companies, financial services, start-ups, online courses, bloggers, digital agencies, and major brands. Launching official advertising on Telegram offers even more opportunities: it is a tool for large-scale promotion of your products with transparent analytics and legal engagement of new audiences.
Reaching your target audience for any business
Telegram is perfect for online stores, educational and financial services, marketplaces, media, blog projects, start-ups, B2B companies, major brands, and digital agencies. Each of them finds its audience and builds effective communication.
Direct dialogue with customers
Chats, channels, and bots provide businesses with the opportunity to quickly receive feedback, respond to inquiries, build loyalty, and develop their brand through intensive communication.
Sales and service automation
Integrations with online stores, bots, CRM, and payment systems allow you to automate ordering, consulting, payment, and after-sales support processes.
Launch of official advertising on Telegram
Telegram's new advertising tool opens up legal options for businesses to promote themselves through transparent, targeted advertising within the messenger, helping to quickly attract potential customers.
Marketing budget optimisation
You don't need a big investment to get started on Telegram. Brands can launch channels or bots and gradually grow their reach with minimal costs.
Viral effect and organic growth
Giveaway mechanics, affiliate campaigns, engagement through contests, and content sharing ensure rapid organic audience growth and engagement of the real target audience.
What tasks does Telegram solve in marketing?
Marketing in Telegram includes
Promotion in Telegram channels
Advertising on Telegram can provide a wide reach to your target audience, helping to increase awareness of your brand, products or services through content and targeted communication.
01 / We write text creatives
We write text creatives that will attract the attention of potential customers and motivate them to take a targeted action.
02 / We create graphic creatives
We design images to make your ad memorable and attract potential customers, as well as reflect your brand and products.
03 / We select channels for promotion
We select channels for posting ads that will meet the niche of the business and the interests of the audience.
04 / Placing ads
We communicate with channel administrators, organize arrangements for advertising placement and submit ready-made ads for publication.
Development of own Telegram channel
Developing your own Telegram channel is an opportunity to build a community, share interesting content and interact with the audience, which contributes to the growth of the influence of your brand or personality in the digital space. By constantly updating and improving your content, you can attract new subscribers and increase the engagement of your channel.
01 / We create a development strategy
We develop a strategy for the development of the Telegram channel, determining the goals, methods of engaging the audience and key performance indicators. Our strategy takes into account the needs of your target audience and contributes to the achievement of marketing and business goals.
02 / We create graphic creatives
We design images to make your ad memorable and attract potential customers, as well as reflect your brand and products.
03 / We select channels for promotion
We develop designs and texts for publications on the channel. We create eye-catching graphics and eye-catching text, ensuring unity of style and brand.
04 / Placing ads
We promote our Telegram channel using various strategies such as advertising, collaborating with other channels, participating in communities, etc. Our goal is to attract new subscribers and increase channel activity, helping to grow your brand and community.
Telegram Ads
Official advertising platform. Officially available in Ukraine since January 2024.
Affordable price
CPM from €1 — the lowest cost among all advertising platforms. 1,000 views cost from €1.
Precise targeting
8 types of targeting, including the selection of specific channels, topics, and competitor audiences
Quick start
No office warm-up period and quick campaign training. Launch in 1 day
No banner blindness
The advertisement is pinned under the channel’s latest post — it cannot be skipped or blocked.
Ad formats in Telegram Ads
Website
A direct link to your website in an ad – users are immediately taken to the desired page without any extra steps, which increases conversion and simplifies the path to purchase.
Telegram channel
Advertising to attract new subscribers to your channel. Your offer will be shown to your target audience, helping you quickly grow your community and improve content reach.
Telegram bot
Automation of communication with customers — advertising leads the user directly to your chatbot, where you can present your service, collect leads, fill out an application, or provide advice.
Mobile applications
Promotion of iOS and Android applications — advertising directs users to your application page in the App Store or Google Play for quick installation and increased number of installations.
do you want to
attract customers
or promote your channel on Telegram?
Leave a request to receive a specialist's consultation!
Advantages of Telegram marketing
Developing a high-quality GTM strategy requires a deep understanding of the market, target audience, and competitive environment. Our experts will help you:
Direct communication with clients
Telegram allows you to connect directly with your audience through channels and private messages, allowing you to quickly answer questions, solve problems and build relationships with customers.
Large audience
The large number of active Telegram users creates the potential for wide coverage of your target audience and an increase in sales or subscribers.
Ability to create interactive content
With features like surveys, polls, and open chats, you can create interactive content that stimulates engagement with your audience and increases their interest.
Ability to use various content formats
Telegram supports a variety of content formats, such as text messages, images, videos, audio, and documents. This allows you to create diverse and attractive content for the audience.
No advertising noise
Compared to other social networks, Telegram is not yet saturated with advertising, which allows your business to stand out more prominently and attract the attention of the audience without overloading it with advertising content.
Convenience for users and consumers
Most users already use Telegram to communicate with friends and family, so they are usually open to receiving business content, which makes marketing on this platform more effective.
Our cases
E-commerce project
Promotion of a clothing store
number of purchases
CPA (cost per acquisition)
CR (conversion to purchase)
Cryptocurrency exchange
Increase in target conversions
target conversions
CPA (cost per acquisition)
CR (conversion to purchase)
English language courses
Website promotion, customer acquisition
target conversions
CPA (cost per acquisition)
CR (conversion to purchase)
Cost and terms of cooperation
Telegram Ads Start
Setup and maintenance by:
€500
Full campaign support
Minimum
budget:
€575
What is included in the price:
- Creating and configuring an advertising account
- Development of text and graphic creatives
- Selection of target channels and audiences
- Daily monitoring and optimisation
- Technical support and advice
- Access to exclusive analytics from the Guild of Marketing
- Assistance in passing moderation
Telegram Ads targeting capabilities
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Frequently asked questions
We answer the most common questions
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Do you draw up a service agreement?
Yes, we draw up an official contract in which we fix the obligations of the parties, terms of cooperation, prices, deadlines and other details.
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How long does it take to implement marketing campaigns in Telegram?
Implementation time depends on the scope of the project, but we usually develop and launch campaigns within 1-2 weeks
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What results can be expected from Telegram marketing?
Results may vary depending on goals, but we work to increase brand awareness, audience engagement, and conversions.
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What technical requirements or access to my accounts do I need to get started?
We will provide you with detailed instructions on the necessary technical requirements and provide all necessary support during setup.
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Can I order a video shoot?
Yes, you can. We have our own production team that specializes in shooting video materials of various formats. Our professionals are equipped with the right skills and advanced technology to deliver high-quality photography that meets your needs and expectations.
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How does Telegram Ads differ from regular advertising in channels?
Telegram Ads is an official advertising platform with transparent statistics, fraud protection, and guaranteed impressions. Unlike direct advertising in channels, you only pay for real impressions, have access to detailed analytics, and can target your audience based on 8 parameters.
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What is the minimum budget to get started with Telegram Ads
The minimum advertising budget is €500 + 15% commission for replenishment. An additional €500 is required for setting up and running campaigns. The total amount to get started is €1075 + €500 = €1575.
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What results can you expect from Telegram Ads?
Average metrics: CTR 0.6-1.1%, CPC from €0.10, subscriber cost €0.20-0.80 depending on the niche. With a budget of €500, you can get up to 500,000 ad views or 2,500-5,000 website visits.
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Does Telegram Ads work for the B2B segment?
Yes, Telegram Ads is effective for B2B thanks to the ability to target business channels and the “Business” topic. It works best for IT services, marketing, financial, and legal services.
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How long does it take to launch an ad on Telegram Ads?
It takes 1-2 business days to launch an ad. This includes creating an account, going through moderation, and setting up campaigns. Moderation on Telegram Ads is fast — usually up to 4 hours.
The value of Telegram in today's business environment
Telegram promotion strategies
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- Creation of interesting content
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- Regular publications
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- Ad placement in Telegram
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- Audience engagement through surveys and polls
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- Cooperation with other channels and brands
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- Analysis of results and improvement of strategy
Tips for optimizing your channel profile and content to engage your audience
- Clear profile information. Make sure your channel profile contains clear and specific information about your brand, products or services, as well as contact details. It is important that users understand what they can expect from your channel.
- Attractive title and description. Create an interesting and attractive title for your channel that reflects its theme and attracts attention. Add a short but meaningful description that will highlight the main benefits of your content and attract your audience.
- Use of high-quality multimedia content. Create and publish high-quality multimedia content such as images, videos, audio or animations. This will allow you to attract the attention of the audience and make your channel more attractive to subscribers.
- Regularity of publications. Ensure regularity of posts on your channel. It’s important that your followers know when to expect new content from you. Develop a content plan and stick to it by posting new content on a regular basis.
- Interaction with the audience. Be active and engage with your audience. Reply to comments, give likes, ask for the opinion of your followers. Create a sense of community where every member feels important and involved.
- Analyze the results. Constantly analyze the results of your content and interaction with the audience. Track metrics such as views, reactions, comments. Define , which content performs better, and adapt your strategy according to the results.
Volodymyr Kashalaba
Founder, CEO
