ADVERTISING ON GOOGLE SHOPPING: INCREASING ONLINE STORE SALES
We set up effective Shopping campaigns and increase conversions and ROAS.
Shopping advertising. Suitable for these types of businesses
Google Shopping ads are one of the most effective forms of product advertising for e-commerce. When a user enters a search query into Google, the top results will display relevant products with photos, prices, and descriptions. Potential customers can immediately evaluate the product and prices and determine whether the offer is suitable for them. Most of them click on the product ads and go to the online store, where they make a purchase. Google Shopping works by displaying results from different sellers for a single query through a product feed. After reviewing several offers in Merchant Center, the user can go to the desired website to order the product.
Business with high competition and high cost per click;
Stores with low prices of goods;
Online stores, which often change prices;
Stores, with a wide assortment;
Comprehensive adjustment of product advertising includes advanced types of work
To effectively launch product advertising, we use a comprehensive approach, including various strategies and directions. By setting up advertising in a variety of channels, we ensure maximum audience growth and coverage of various stages of product sales.
01 / We configure the display of products in search output
We configure the display of products in search output
We set up product ads to be shown to potential buyers when they search for a specific product or item through Google Shopping. The ads appear at the top of the search results page with a photo, price, and store name.
02 / We place products on the "Google Shopping" marketplace
We place products on the "Google Shopping" marketplace
We place products on the Google Shopping platform via Merchant Center, where users can search for products, compare prices, and make purchases. Product listings on Google Shopping are displayed as “catalog cards” that contain an image of the product, name, price, brand, and other important details from the product feed.
03 / We advertise products in the contextual media network
We advertise products in the contextual media network
We advertise products on Google's contextual media network in text, image, or video format through Performance Max campaigns. They can include a product image, name, description, price, and a link to the seller's web page. These product ads are displayed on Google partner websites, YouTube, and Gmail.
04 / We demonstrate products in Google images
We demonstrate products in Google images
We demonstrate products or goods in Google image search results. Ads on Google Images typically take the form of "ad units" or "banners" that appear among image search results. pages, the percentage of rejections, the number of pages viewed during the session, the duration of the sense.
05 / We set up dynamic remarketing campaigns
We set up dynamic remarketing campaigns
We create personalized ads for audience segments that are already interested in products on the site; added to the cart, but did not complete the order; viewed a group of products or an individual product for a certain period of time.
06 / We configure the display of product ads on YouTube
We configure the display of product ads on YouTube
We customize product ads on YouTube that can appear before videos, in search results, in the recommendation sidebar, on internal banners or in mobile ads.
We monitor the effectiveness of product advertising
Marketing and sales work closely together with a common goal: to attract customers and increase sales through Google Shopping. Marketing creates demand for products and services by developing Shopping campaign strategies and promoting the brand, while sales provide direct contact with customers, identify their needs, and close deals to successfully complete the sale. For our clients, we carry out a full range of activities to ensure the success of Google Shopping advertising campaigns and the expected number of customers.
On the side of
Marketing
Google Analytics
A powerful tool for tracking the effectiveness of Google Shopping product ads, providing detailed analytics on website traffic, conversions, traffic sources, and user behavior, allowing businesses to evaluate the effectiveness of Shopping campaigns and make appropriate changes to improve ROAS.
Calltraking
A tool for tracking product advertising calls. Allows you to measure the number of calls from advertising channels and analyze the data to evaluate the conversion rate of advertising sources. With call tracking, companies can link ad spend to specific calls, providing valuable insight to optimize ad campaigns and improve results.
On the side of
sales
CRM system
A CRM system is an effective tool for tracking sales performance from Google Shopping. It allows you to sort applications by the level of interest and readiness of potential customers to purchase goods. This allows the sales department to use different strategies to close deals from Shopping campaign traffic.
IP telephony
A tool for tracking the effectiveness of advertising in terms of sales. It provides unique virtual numbers for each advertising channel and allows analysis of calls, including duration, origin and conversion. This helps companies gain valuable information about the effectiveness of advertising campaigns and improve sales results.
Setting up Google accounts
Registration, configuration and linking of Google Ads, Google Analytics, Google Merchant Center.
Site audit
Checking the site for compliance with the requirements of Google Merchant Center and writing recommendations to eliminate inconsistencies, if any are found.
Creating a product feed
Creating and uploading a file with detailed information about products: name, description, price, link, image, additional attributes.
Advertising settings
Creating and setting up a product advertising campaign, adding a list of minus words.
Campaign analysis and optimization
Analysis of campaign results, adding remarketing tags, changing the budget, optimizing the feed, etc.
Constant advertising support
Exclusion of irrelevant ad placements, adding minus words, viewing search queries, control of funds in the account.
Steps to set up
Google Shopping
Advantages of advertising on Google Shopping
Efficiency
More converting traffic compared to other types of advertising. With the right setting, a fairly high CTR is achieved.
Economy
Relatively lower price per conversion, as well as payment in most tools is made in fact, that is, for the conversion of the ad. Only interested buyers who rated your product before clicking on the ad go to the site.
Warm audience
Ads are created with targeted use, and Google only shows ads when the user asks, provides information about the product.
Quick result
Ads attract buyers to the site from the lower stages of the sales funnel. Those who are already interested in purchasing the product and have even managed to evaluate the advantages of the offer. Applications and calls appear immediately after the launch of the advertising campaign.
Wide coverage
Thanks to smart algorithms and machine learning, the search engine shows ads based on both low-frequency and high-frequency relevant user queries.
Flexible customization
Advertising can be adjusted both for certain product categories and for individual products of the online store.
Our cases
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Merchandise advertising using Google Shopping, Internet advertising and Google advertising
In today’s digital world, where online shopping has become an essential part of life for many consumers, product advertising on the Internet holds great potential for e-commerce businesses. One of the most effective tools for promoting products is Google Shopping advertising, especially when using the popular Merchant Center platform and Google Ads campaigns.
Google Shopping is a platform that allows companies to display their products in Google search results and other marketing channels via a product feed. It enables advertisers to showcase visual images of products, prices, and other information that helps consumers make informed purchase decisions. Thanks to its integration with Google Ads, advertisers can configure target audiences, budgets, and Shopping campaigns, making product advertising on Google Shopping a powerful promotional tool.
Product advertising differs from other forms of online advertising. It focuses on showcasing specific products via Google Shopping by providing detailed information about them, including images, descriptions, prices, and availability in the Merchant Center. This allows consumers to quickly compare products and make purchasing decisions directly at the search stage.
Advertising on Google is especially attractive to advertisers because Google holds a leading position among search engines with a massive user base. As a result, product advertising on Google has broad reach and the potential to target the right audience. Moreover, the pay-per-click pricing model in Google Shopping allows advertisers to pay only for actual consumer interest in their products.
The benefits of product advertising, particularly in Google Shopping, are clear. It enables advertisers to promote their products to a wide market through the Merchant Center, attract new customers, and increase sales. Consumers, in turn, receive more detailed information about products and can make informed purchasing decisions.
Advertising on Google Shopping allows advertisers to efficiently manage their Shopping campaigns. With the help of analytics and statistics, they can measure the performance of their product ads, analyze conversions and ROAS, and make adjustments to optimize results. This way, advertisers gain control over their advertising efforts in Google Shopping and can tailor them to the needs of their e-commerce business.
Google Shopping opens up many opportunities for businesses, regardless of their size or industry. Here are some examples of businesses for which product advertising on Google is particularly effective:
Online stores. If you own an online store and sell a wide range of products, Google Shopping can become your reliable partner. You’ll be able to display your products in Google search results through the Merchant Center, ensuring high visibility and attracting new buyers.
Local stores. If you operate a physical store that offers products in a specific area, you can use Google Shopping to attract local customers. Product advertising on Google allows you to select specific geographic areas where your ads will appear, ensuring audience targeting and relevance.
Manufacturers and distributors. If your business focuses on manufacturing or distributing products, advertising on Google Shopping will help attract new partners, dealers, or retailers. You can present your products to potential clients and partners through the product feed, providing them with detailed information about your products and the benefits of working with you.
Specialty products and niche markets. If your business is focused on selling unique or specialized products, Google Shopping will help you reach your target audience. With precise Shopping campaign and keyword settings in the Merchant Center, you can attract customers actively searching for your specific products.
Wholesale sales. If you specialize in wholesale, product advertising on Google Shopping can be a powerful tool for attracting new business partners. You can showcase your products and services to companies looking for reliable suppliers or partners for collaboration.
Product advertising on Google is a universal solution for various types of e-commerce businesses. It helps attract new customers through Shopping campaigns, increase sales, and expand market presence. If you want to grow your business online and achieve success, it’s essential to leverage the powerful tool that is Google Shopping product advertising.
Frequently asked questions
We answer the most common questions
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What are the requirements for the site when setting up product advertising?
The site must first of all meet the requirements of Google, otherwise the ads will not be moderated:
The site must be on the HTTPS protocol.
Products are not counterfeit and do not violate Google policy.
Only those products that are available are advertised.
Mandatory delivery by courier.
Possibility of online payment or specified card for payment in the cart.
Description of product exchange and return with terms and conditions.
Availability of contact data (at least 2 methods of communication).
Availability of product cards on the site (images, prices, unique URL).
Working functionality of the site, without errors when placing an order. -
How long does it take to set up a product ad?
The term for setting up product advertising depends on the number of products and the suitability of the site. On average – 7 days. -
What is a product "feed"?
A file containing a list of products. It looks like a list with the product ID (item on the site), its name, description, price, availability information, URL, image URL, and other attributes. -
Where to get a product feed?
This service is included in the product advertising settings, we create and upload them ourselves. -
What is the cost of setting up product advertising?
The cost of setting up depends on the state of the site, the number of products.
Responsible for the direction of contextual advertising and SEO
