Client:
Master Professional
Online store of manicure products
Service:
Advertising in Google Ads
₴90 000+ / month
April 2023
GOALS:
B
Increase sales and brand awareness in Ukraine.
B
Receive not less than 300 calls and requests from customers.
B
Increase ROMI by 2 times.
Google Ads
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that brand awareness and product sales are the main goals of the project.
Branding
We created a unique design of banners and advertising materials, which displayed the products of the Master Professional company and separated them from other companies.
Recognition
Calls to action were used to attract the attention of potential buyers and increase brand awareness. Placed ads on various platforms: Performance Max.
Performance marketing
Configured the Merchant Center and created a product feed to launch shopping campaigns. We have set up analytics systems to get detailed data about the source of leads and their conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and experiments. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
RESULTS:
Indicators
