Client:
BIMBA
Online shop of children's goods.
Service:
Google Ads. Product advertising
$300 / month
december 2021
GOALS:
B
Increase brand awareness among 45% of families with children in Ukraine.
B
Receive calls and requests from customers for no more than $5.
B
Attract at least 300 customers.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions.
Branding
We created a unique design of banners and advertising materials that reflected Bimba products and distinguished them from other brands.
Recognition
We used calls to action to attract the attention of potential buyers and increase brand awareness. We placed ads on different platforms: Google Shopping, Discovery, YouTube, and the Display Network.
Performance marketing
We set up Merchant Center and created a product feed to launch Shopping campaigns. We set up analytics systems to obtain detailed data on the source of leads and their conversion. We analyzed campaign performance and performance to adjust the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and experiments. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
We actively used data from analytics to distribute the advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads. Product advertising
Google Ads
RESULTS:
Indicators
