Client:
Switzerland Employment
Work in Switzerland
Service:
Advertising in Facebook Ads.
$230 / month
January 2023
GOALS:
B
Increase the number of customer requests.
B
Receive at least 100 messages from customers.
B
Increase ROMI by 2 times.
Business Manager
Analysis and planning
We started with a thorough analysis of the target audience, competitors, and market conditions. We determined that customer engagement is the main goal of the project.
Branding
We created a unique banner design that reflected the services of Switzerland Employment and separated it from other companies.
Recognition
We used calls to action to attract the attention of potential customers and increase brand awareness. We posted ads on different platforms: Facebook/Instagram.
Performance marketing
We set up a Business page and created several ads for one campaign for A/B testing. Set up a chatbot for notifications. We constantly analyzed campaign performance, measured effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
We constantly monitored the effectiveness of advertising campaigns. We analyzed lead, conversion, and cost data to identify possible improvements and optimize the strategy.
Optimization of the advertising budget
We actively used data from analytics to distribute the advertising budget between different channels and campaigns. We redistributed funds to maximize efficiency and get the maximum result for the budget spent.
Stages of the strategy
Advertisements in Facebook Ads.
results:
Indicators
