educational Course
Search advertising in Google Ads
- Express course on setting up search advertising.
- Become a Pro at setting up one of the most popular types of advertising on Google.
- The cost of the course is only UAH 850. 🔥🔥🔥
Learn anywhere and anytime!Learn anywhere and anytime!
Duration:
3 hours
Cost:
UAH 850
Teaching language:
Ukrainian
Format:
Video lessons
Who is the course suitable for?
For those who are just starting to learn marketing
If you are just starting to learn marketing, then this course will be a good foundation in mastering the profession. Learn the basics of search advertising and get started as a marketer.
For those who change their profession and want to change their own life.
Search advertising is one of the most popular types of advertising. So if you want to change your profession, then studying search advertising will help you at the start of your career.
For those who control the promotion of the business independently
If search advertising is one of the methods of promoting your business, then you should definitely know the basics of its configuration and analyze the effectiveness of advertising campaigns.
For those who are constantly improving their knowledge
Marketing tools change and improve rapidly, so if you're looking to update your knowledge and improve your existing skills, this course will be for you.
Meet the course instructor
Worked with well-known Ukrainian and foreign companies. Marketing and sales expert with over 11 years of experience.
After the course you will be able to
Collect a high-quality semantic core;
Calculate campaign costs;
Set up search advertising that will bring profit to the business;
Analyze and optimize advertising indicators;
Use advanced tools and features of Google Ads.
Why will you learn?
We are an active "Guild of Marketing" marketing agency, as well as official partners of Google. Only 3% of companies in Ukraine have this status. This is what prompted us to share our knowledge and skills.
Our comprehensive search advertising training course is the perfect resource for anyone looking to learn all aspects of effective online advertising. From diving into the fundamentals of how Google Ads works to developing strategies that not only capture the attention of potential customers, but also drive them to action, this course covers everything you need to know. , gaining valuable practical experience. You will learn how to effectively choose keywords, segment them for the most relevant advertising, create ads that sell, and calculate the budget for your advertising campaigns.
The course will also give you the knowledge to create and manage advertising accounts and payment profiles, as well as how to use analytical tools to measure the effectiveness of your advertising campaigns. This course is an indispensable resource for both beginners who want to promote their business independently and experienced marketers. , who want to update their knowledge with the latest trends and tools in Google Ads.
Exclusive course bonuses:
Exclusive bonus lessons for early birds.
The cost of the course is UAH 850.
Will there be a certificate at the end of the course?
Yes, after completing the course, you can get a certificate of successful completion of the course.
Training program
01
Part 1
About search advertising, the principle and mechanics of Gppgle Ads, auctions
Modules:
- Lesson 1: What is search advertising?
- Lesson 2: Principles of search advertising
- Lesson 3: Mechanics of Google Ads
- Lesson 4: More about paying for advertising, the Google Ads auction
- Lesson 5: Preparing the site page for advertising
02
Part 2
Creating an advertising account and preparing for work
Modules:
- Lesson 6: Registering a Google Ads advertising account, practice
- Lesson 7: Getting to know the Google Ads interface (new and old)
- Lesson 8: About the payment profile and how to fill it out correctly
- Lesson 9: What is conversion (conversion tracking) and creating a conversion in Google Ads
- Lesson 10: A practical lesson on setting up Google Tag Manager and Tag Assistant
- Lesson 11: About the value of conversion in theory and in practice
03
Part 3
All about keywords, budgeting, media plan
Modules:
- Lesson 12: Semantic core, theoretical lesson
- Lesson 13: Segmentation of keywords into groups and selection of minus words
- Lesson 14: Methods of collecting keywords
- Lesson 15: Keyword match types
- Lesson 16: Media planning (setting an advertising budget and calculating the cost of a click)
04
Part 4
Practice, creating an advertising campaign in Google Ads
Modules:
- Lesson 17: Steps of creating an advertising campaign
- Lesson 18: Creating ad groups and keyword and negative keyword match types
- Lesson 19: Effective advertising
- Lesson 20: We create effective ad extensions
- Lesson 21: Check for running ads
05
Part 5
Optimization of advertising campaigns after launch
Modules:
- Lesson 22: Analysis of primary indicators of advertising campaigns after launch
- Lesson 23: Optimizing search queries and negative keywords
- Lesson 24: Additional options for optimizing advertising campaigns
Course preview
Check out some lessons from our course
Reviews
Frequently asked questions
Do I need experience to take this course?
No, the course is designed both for those who are already familiar with the basic functions and interface of Google Ads, and for those who are just starting out.
Can I watch the course at convenient times for me?
Yes, of course. The course is in the format of video lectures, so you can watch it anywhere and anytime.
How long will I have access to video lectures?
You will have access to video lectures for 3 months from the date of purchase of the course.
Volodymyr Kashalaba
Founder, CEO
