Client:
Genesis ID Shop
Equipment for business automation
Service:
Advertising in Google Ads.
₴35,500 / month
from 05.2024 to today
GOALS:
B
Cost of conversion - no more than UAH 150.
B
Increase sales by 15%
B
Increase brand recognition in Ukraine
Google ADS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers and increasing the number of sales are the main goals of the project.
Recognition
Calls to action were used to attract the attention of potential partners and increase awareness of the company.
Performance marketing
Created search campaigns, trade campaigns, Performance Max. Analytics systems were set up and used to obtain detailed data on sources of purchases. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various variants of advertising texts and strategies. Analyzed purchasing and spending data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Analytics
Results:
Indicators
