Client:
Gipanis
Online shoe store.
Service:
Advertising in Google Ads.
₴37 000 / month
August 2023
GOALS:
B
Increase the number of bulk orders.
B
Configure Performance Max of product campaigns.
B
Starting search campaigns
GOOGLE ANALYTICS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting wholesale customers and promoting the brand are the main goals of the project.
Branding
We created a unique design of banners that reflects the product and its advantages, and also distinguishes it from other stores.
Recognition
Calls to action were used to attract the attention of potential customers and increase awareness of the company. We have placed Perfomance Max ads that work best in this niche
Performance marketing
Analytics systems were set up and used to obtain detailed data on lead sources and conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
We constantly monitored the effectiveness of advertising campaigns and tested different variants of banners. Analyzed lead, conversion and spend data to identify possible improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
Results:
Indicators:
