Client:
MoyStroy
Sale and installation of air conditioners and ventilation systems.
Service:
Advertising in Google Ads.
₴45 000 / month
April 2023
GOALS:
B
Increase the number of orders for goods and services.
B
Increase brand awareness in Ukraine.
B
Attract at least50 clients per month.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. We determined that brand awareness and attracting new customers are the main goals of the project.
Performance marketing
Placed product and search ads on YouTube, Google Maps, Gmail, recommendations, display and search networks. We set up analytics systems and used them to obtain detailed data about lead sources and their conversion.
Monitoring and analysis
We constantly monitored the effectiveness of advertising campaigns and tested various options for advertising banners. Analyzed lead, conversion and cost data to identify potential improvements and optimize strategy.
Advertising budget optimization
We actively used data from analytics to distribute the advertising budget between different channels and campaigns. Redistributed funds to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators
