Client
ST-market
Online store of tools and equipment.
Service:
Advertising on Prom.ua.
₴6 800 / month
July 2023
GOALS:
B
Return on investment in advertising at least 1000%.
B
Increase sales by 7%.
B
Develop an additional sales channel Catalog Pro Sale.
Prom.ua analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new subscribers and popularizing the brand are the main goals of the project.
Branding
We created a unique banner design that reflects the scale and advantages of the provider, and also distinguishes it from other companies. We created the design of advertising banners and a modal window for the site.
Recognition
Calls to action were used to attract the attention of potential partners and increase awareness of the company. Placed an ad in search, Media Network, Discovery.
Performance marketing
Analytics systems were set up and used to obtain detailed data on lead sources and conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various variants of advertising banners. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Prom.ua.
RESULTS:
Indicators
