Client:
Sklo-m
Glass showers, stairs and other types of glazing
Service:
Advertising in Google Ads.
₴15 000 / month
December 2023
GOALS:
B
The cost of the conversion is no more than UAH 250
B
Increase visibility brand.
B
Receive applications and calls for various types of glazing.
GOOGLE ANALYTICS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers and promoting the brand are the main goals of the project.
Branding
We created a unique banner design that reflects the advantages of glass showers and structures manufactured by Sklo-m, and also distinguishes it from other companies.
Recognition
Calls to action were used to attract the attention of potential partners and increase awareness of the company. Advertised across all Google channels, including YouTube, Gmail, Recommendations, Media and Search.
Performance marketing
Analytics systems have been set up. We launched product and search campaigns, as well as Performance Max and Lead Generation. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
The effectiveness of advertising campaigns was monitored daily and various options for advertising strategies were tested. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators:
