Client:
Join UP
Tours for holidays abroad
Service:
Google Ads advertising.
₴10 000 / month
January 2024
GOALS:
B
The cost of the conversion is no more than UAH 150
B
Increase the level of awareness about the company.
B
Receive targeted applications and calls .
GOOGLE ANALYTICS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers and promoting the brand are the main goals of the project.
Performance marketing
We set up analytics systems and search campaigns, pre-grouping keywords. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
The effectiveness of advertising campaigns was monitored daily and various variants of advertising banners were tested. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators:
