Client:
Level Upwork
Employment abroad
Service:
Advertising on Facebook, Instagram.
₴6 800 / month
January 2024
GOALS:
B
The cost of the application is no more than UAH 19
B
To protest audience of European countries and Ukraine.
B
Receive targeted job applications.
Facebook Ads Manager
Analysis and planning
We started with the analysis of the target audience, competitors and market conditions. It was determined that receiving job applications from potential clients is the main goal of the project.
Branding
We created a unique banner design that reflects the main conditions and advantages of this company. We created the design of advertising banners.
Recognition
Calls to action were used to attract attention and encourage targeted action, increase awareness of the company. Ads were placed on various Facebook and Instagram placements.
Performance marketing
Analytics systems, automatic message templates have been set up. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various variants of advertising banners. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used data from Meta analytics to allocate advertising budget between different campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Facebook, Instagram.
Examples of advertising
RESULTS:
Indicators:
