Client:
Karandashkin
Online store of stationery and related products.
Service:
Advertising in Google Ads.
₴11 000 / month
June 2023
GOALS:
B
Increase the number of conversions from Google ads.
B
Set up e-commerce
B
Launch of Performance Max product campaigns
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers, setting up e-commerce and promoting the brand in the Internet space are the main goals of the project.
Branding
We created a unique design of advertising banners for the site that attracts the attention of users. The development of these banners took into account not only the aesthetic aspect, but also the goals aimed at conveying the key advantages and uniqueness of the brand.
Recognition
Calls to action were used to attract the attention of potential customers and increase company awareness. The announcement of the Media Network was placed.
Performance marketing
Configured analytics to use detailed data on lead sources and conversions. Constantly analyzed campaign indicators, measured effectiveness and made adjustments to advertising campaigns.
Monitoring and analysis
Monitored the effectiveness of advertising campaigns and tested various variants of advertising banners. Analyzed consumer, conversion and spend data to identify possible improvements to optimize strategy.
Optimization of the advertising budget
Used analytics data to allocate advertising budget across channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
RESULTS:
Indicators
