Client:
Bottle Drinkmarket
Liquor store franchise.
Service:
Advertising in Google Ads.
₴20 000 / month
September 2023
GOALS:
B
Increase the number of applications from potential franchisees.
B
Receive the most targeted calls and applications from potential franchisees.
B
Attract at least 50 new leads per month.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new franchisees and promoting the brand are the main goals of the project.
Branding
We created a unique banner design that reflects the scale and advantages of alcohol stores, as well as distinguishes them from other companies.
Recognition
Calls to action were used to attract the attention of potential partners and increase awareness of the company. Placed an ad on the Media Network, Discovery, YouTube.
Performance marketing
Set up analytics systems and use them to get detailed data on lead sources and conversions. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various variants of advertising banners. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
We actively used data from analytics to distribute the advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
Results:
Indicators:
