Client:
koo.od.ua
Online store of systems for home autonomy.
Service:
Advertising in Google Ads.
₴30 000 / міс.
August 2023
GOALS:
B
Settings
e-commerce in Google.
B
Launch of product and search advertising in Google.
B
Media planning and calculation of advertising profitability
Google Analytics
Google Analytics
Analysis and planning
We started with the analysis of the target audience, competitors and market conditions. It was determined that the main goal of the project is to attract new customers who will become permanent in the future.
Recognition
Calls to action were used to attract the attention of potential partners and increase awareness of the company's range.
Performance marketing
Configured analytics to get detailed information about lead sources and their conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made changes in the advertising strategy.
Monitoring and analysis
We constantly monitored the effectiveness of advertising campaigns and tested various options for bidding strategies. Analyzed customer, conversion and spend data to identify possible improvements and optimize strategy.
Optimizing the advertising budget
Analyzed data to allocate advertising budget between different channels and campaigns. Funds were redistributed in order to maximize efficiency and obtain the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
GOOGLE ADS
results:
Indicators:
