Client:
Growing and selling coniferous ornamental plants.
Service:
We started with a thorough analysis of the target audience, competitors and market conditions. We determined that brand awareness and attracting new customers are the main goals of the project.
We set up a search advertising campaign as well as analytics systems, which we used to obtain detailed data about the sources of leads and their conversion. We constantly analyzed campaign performance, measured effectiveness and made adjustments to the advertising strategy.
We constantly monitored the effectiveness of advertising campaigns and tested various options for headlines and descriptions. Analyzed lead, conversion and cost data to identify potential improvements and optimize strategy.
We actively used data from analytics to distribute the advertising budget between different channels and campaigns. Redistributed funds to maximize efficiency and get the maximum result for the spent budget.