Client:
Parfuland
A chain of original perfume stores.
Service:
Advertising on Instagram.
$3000 / month
September 2023
GOALS:
B
Increase the number of sales
B
Increase brand recognition.
B
Attract at least 250 new customers per month.
Facebook Ads Manager
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers and increasing the recognition of offline and online stores are the main goals of the project.
Recognition
Launched brand awareness campaigns to promote the brand and increase customer loyalty. Campaigns were also launched before the opening of the offline store to inform the audience within a 5 km radius and to find the address with the "How to get there" button.
Performance marketing
We set up different types of campaigns: for interaction in messengers, for traffic to the Instagram profile, for increasing coverage to obtain data on effective sources of leads and their conversion. We constantly analysed campaign performance, measured effectiveness, and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used reporting data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Instagram.
results:
Indicators:
