Client:
Liubimchyk
Online cosmetics store.
Service:
Advertising in Google Ads.
₴12 000 / month
October 2023
GOALS:
B
Receive at least 100 sales per month.
B
The cost of the order is no more than UAH 100.
B
Increase return on investment in advertising.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers and retaining existing customers are the main goals of the project.
Performance marketing
Set up product and Performance Max campaigns, as well as analytics systems used to obtain detailed data on conversion sources. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
RESULTS:
Indicators:
