Client:
ST-market
Online store of tools and equipment.
Service:
Advertising on Facebook, Instagram.
₴21 500 / month
January 2024
GOALS:
B
Get a return on investment in advertising of at least 500%.
B
Increase the total number of orders by 12%
B
Attract customers to repeat purchases
Facebook Ads Manager
Analysis and planning
We started with the analysis of the target audience, data on the targeted actions of users on the site and competitors in social networks. It was determined that attracting new customers, selling on the website through product advertising in social networks are the goals of the project.
Performance marketing
We set up analytics systems, uploaded a product feed, grouped products by category, and set up advertising campaigns. Campaign indicators were checked daily, effectiveness was measured and adjustments were made to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various strategy options. Analyzed purchasing and spending data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used data from Meta analytics to allocate advertising budget between different campaigns and placements. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertising on Facebook, Instagram.
Examples of advertising
results:
Indicators:
