Client:
Pizza na drovah
Pizza delivery.
Service:
Advertising in Google Ads.
₴13 000 / month
December 2023
GOALS:
B
The cost of conversion is no more than UAH 100
B
To increase brand recognition in the city of Zaporizhzhia.
B
Receive at least 150 conversions per month.
GOOGLE ANALYTICS
Analysis and planning
We started with the analysis of the target audience, competitors and market conditions. It was determined that attracting new customers, keeping regular customers and promoting the brand are the main goals of the project.
Branding
We created an attractive banner design that showcases promotional offers and menu items.
Recognition
Calls to action were used to attract the attention of potential customers and increase awareness of the company. Advertised across all Google channels, including YouTube, Gmail, Recommendations, Media and Search.
Performance marketing
Analytics systems were set up and used to obtain detailed data on lead sources and conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Every day, the effectiveness of advertising campaigns was monitored and various variants of advertising banners were tested. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators:
