Client:
Аlcо/opt
Offline market for the sale of alcoholic beverages
Service:
Advertising in Google Ads.
₴20 000 / month
December 2023
GOALS:
B
Attract potential visitors to a physical store in Kyiv.
B
Increase visibility of the brand in Kyiv.
B
Encourage users to register in the bonus program.
GOOGLE ANALYTICS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new users to the site and visitors to the physical market, as well as brand promotion, are the main goals of the project.
Branding
We created a unique banner design that demonstrates the benefits, assortment, and raffle before the opening.
Recognition
Used calls to action to capture the attention of potential customers and potential visitors to increase brand awareness. Ads were placed in the following Google channels - Media and search networks.
Performance marketing
Analytics systems have been set up. Launched search advertising for brand queries, as well as campaigns in the context-media network. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
The effectiveness of advertising campaigns was monitored daily and various options for advertising strategies were tested. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators:
