Client:
Bex Auto Kazakhstan
Turnkey car from abroad.
Service:
Advertising in Google Ads.
$6000 / month
April 2022
GOALS:
B
Attract 400
customers to buy a car.
B
Receive 200 applications and 200 calls.
B
Cost of involvement no more than 20 dollars.
Google Analytics
Google Analytics
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions.
Recognition
We developed a unique design of banners and advertising materials that reflected the brand identity and contributed to the attraction of customers.
Performance marketing
Creation of various types of campaigns (search, discovery, performance) for various directions (cars from the USA, electric cars from China, cars from Korea) both for broad requests and for individual models. We set up analytics systems and used advanced call tracking to obtain detailed data on the source of leads and their conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Optimizing the work of the sales department
A quality control department was introduced, which adhered to service standards and ensured quality processing of leads. We improved communication processes with potential clients, provided a quick response to requests and personalized service. We also conducted trainings for internal personnel to improve sales and customer communication skills.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and the results of the sales department. Data on leads, conversions and expenses were analyzed to identify possible improvements and optimize the strategy.
Optimization of the advertising budget
We actively used data from analytics to distribute the advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
GOOGLE ADS
results:
Indicators:
