Client:
Bivi Trans
Passenger and cargo transportation to Europe
Service:
Advertising in Google Ads.
₴5 500 / month
December 2023
GOALS:
B
The cost of the conversion is no more than 75 UAH.
B
Increase quantity traffic to the site.
B
Receive applications for passenger and cargo transportation to Europe.
GOOGLE ANALYTICS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers is the main goal of the project.
Performance marketing
We set up analytics systems and search advertising campaigns, having previously collected and clustered keywords. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
The effectiveness of advertising campaigns was monitored daily and various options for advertising strategies were tested. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
RESULTS:
Indicators:
