Client:
Podoplex
Podology Center.
Service:
Advertising in Google Ads.
₴6 000 / month
end of October 2023
GOALS:
B
Increase number of applications from the site.
B
Increase number of calls.
B
Increase number of visits to the clinic.
Google Analytics
Analysis and planning
We started with a detailed analysis of the target audience, competitive environment and market conditions. It was determined that the main goals of the project are to attract new customers and increase the number of targeted applications.
Branding
We created a unique banner design that attracts potential customers and reflects the center's advantages that distinguish it from competitors.
Recognition
Calls to action were used to attract the attention of potential clients and raise awareness of the podiatry center in Odesa. Placed an ad in search and Media Network.
Performance marketing
Set up analytics systems to get detailed information about lead sources and conversion. Constantly analyzed the results of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various strategies. Analyzed lead, conversion and spend data to identify possible improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytical data to allocate the advertising budget between different channels and campaigns. Funds were redistributed in order to maximize efficiency and achieve the greatest result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators:
