Client:
Rescue UA
Online psychotherapy service
Service:
Advertising in Google Ads.
₴11 000/ month
August 2023
GOALS:
B
Improving online presence.
B
Increasing the number of consultation appointments.
B
Setting goals in Google Analytics 4.
GOOGLE ADS
Analysis and planning
We started with a detailed consideration of the target audience, competitive environment and market conditions. It was established that the main goal of the project is to attract new customers and increase awareness of such a service as the provision of online psychological services.
Recognition
Our strategy included placing ads on search engines, ensuring brand visibility among those seeking psychological help. This allowed potential clients to find services online when they were looking for psychological support or counseling.
Performance marketing
In the field of psychological help, it is important not only to attract attention, but also to interact effectively with those who can use our services. We have implemented an analytics system that allows you to get detailed data about the sources of leads and their subsequent conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various options of marketing strategy. Analyzed user, conversion and spend data to implement possible improvements and optimize strategy.
Optimizing the advertising budget
We constantly monitored the effectiveness of our advertising campaigns and tested various marketing strategy options. Analyzed user, conversion and spend data to gain a deep understanding of how potential customers respond to advertising. This allowed us to implement possible improvements and optimize the marketing strategy according to the findings.
Stages of the strategy
Advertisements on Google Ads.
Google Analytics
results:
Indicators:
