Client:
Garant Shyna
Online tire shop.
Service:
Advertising on Facebook, Instagram.
₴6 500 / month
September 2023
GOALS:
B
The cost of the conversion is no more than UAH 150
B
Increase the total number of orders by 10%
B
Configure retargeting on site visitors
Facebook Ads Manager
Target audience
We started with the analysis of the target audience, the duration of the meaning of users on the site, competitors and market conditions. It was determined that returning to the site users who were interested in products on the site, but did not make a purchase, are the main goals of the project.
Branding
We created a unique banner design that encourages you to go to the site and perform the target action - place an order.
Recognition
Calls to action were used to attract the attention of potential customers and stimulate a "warm" audience. Placed ads on placements on Facebook and Instagram.
Performance marketing
We set up analytics systems, created and uploaded products to the catalog for launching product advertising in social networks. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Every day, the effectiveness of advertising campaigns was monitored and various variants of advertising banners were tested. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used data from Meta reports to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Facebook, Instagram.
Examples of advertising
RESULTS:
Indicators
