Client:
Medvezhatnik
Emergency opening and repair of locks.
Service:
Advertising in Google Ads.
₴30 000 / month
August 2023
GOALS:
B
Set up goals in Google Analytics 4.
B
Increase number of conversions per day.
B
Launch of the direction of repair of locks.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that the attraction of new customers and awareness of the emergency opening service are the main goals of the project.
Recognition
Calls to action were used to attract the attention of potential customers and increase awareness of the company. Placed an ad in the search results.
Performance marketing
Set up analytics to get detailed data on lead sources and conversions. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various options of marketing strategy. Analyzed user, conversion and spend data to implement possible improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
GOOGLE ADS
RESULTS:
Indicators:
