Client:
Bex Space
Auto parts
Service:
Advertising in Google Ads
₴50 000 / month
April 2023
GOALS:
B
Attract customers to buy auto parts.
B
Receive purchases from the site, also "buy in one click" and calls.
B
Cost of involvement no more than 1500 hryvnias.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions.
Performance marketing
Creation of different types of campaigns (search, product) for various auto parts (for example, spare parts for Chinese cars) both for broad inquiries and for individual auto parts (body parts, exterior accessories, auto tools, charging stations, etc.). Analytics systems have been set up for detailed lead source and conversion data. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and the results of the sales department. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used data from analytics to allocate advertising budget between different campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Analytics
GOOGLE ADS
Results:
Indicators:
