Client:
Garant Shyna
Online tire shop.
Service:
Advertising in Google Ads.
₴20 000 / month
July 2023
GOALS:
B
The cost of conversion is no more than UAH 200
B
Increase sales by 15%
B
Receive at least 85 applications per month.
GOOGLE ANALYTICS
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers, increasing sales and popularizing the brand are the main goals of the project.
Branding
We created a unique banner design that reflects the benefits and assortment of tires, and also distinguishes it from other similar companies. We created the design of advertising banners in various formats.
Recognition
Calls to action were used to attract the attention of potential buyers and increase awareness of the company. Advertised across all Google channels, including YouTube, Gmail, Recommendations, Media and Search.
Performance marketing
Configured advertising campaign analytics system and used to get detailed data about lead sources and their conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and tested various variants of advertising banners and strategies. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
RESULTS:
Indicators:
