Client:
DHouse.
Turnkey construction of frame and modular houses
Service:
Advertising in Google Ads
₴170 000 / month
May 2023
GOALS:
B
Increase brand recognition in Kyiv and Kyiv region.
B
Receive at least 300 calls and requests from customers.
B
Occupy TOP 1 position in search results in Kyiv region.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that brand recognition and attracting new customers are the main goals of the project.
Branding
We created a unique banner design that reflected the work plans of the DHouse company and separated it from other companies.
Recognition
Calls to action were used to attract the attention of potential customers and increase awareness of the company. Placed an ad on the platform: Discovery.
Performance marketing
We set up an experiment for all search advertising campaigns. In the experiment, we chose the goal of maximum conversions at the minimum price, applications and Binotel. sales and communication with customers.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and experiments. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Ads
results:
Indicators:
