Client:
Car service "Alfa Service Plus"
Car repair and maintenance
Service:
Advertising in Google Ads
₴50 000 / month
October 2021
GOALS:
B
Increase the number of appeals and
attract new clients in Odesa and Odesa region.
B
Receive calls and applications from customers, so that the cost of engagement does not exceed 200 UAH.
B
Attract at least 100 new customers per month.
Google Analytics
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that attracting new customers and developing new services are the main goals of the project.
Branding
We created a unique banner design that reflected the skill and professionalism of the car service and separated it from other services.
Recognition
Calls to action were used to attract the attention of potential customers and increase awareness of the service. Posted an ad on the platform: Media network, Performance Max.
Performance marketing
Configured analytics systems and used advanced call tracking to obtain detailed data on lead source and conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and experiments. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
Google Analytics
Google Analytics
results:
Indicators:
