Client:
Zablotsky Clinic.
Dental clinic.
Service:
Advertising in Google ads, Facebook and Instagram.
$2500 / month
October 2021
GOALS:
B
Increase brand awareness among 60% of the population of Lviv and Kyiv.
B
Receiving calls and requests from customers is no more expensive than $10.
B
Involve at least 250 patients.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions. It was determined that brand recognition and attracting new customers are the main goals of the project.
Branding and recognition
We created a unique design of banners and advertising materials that reflected the identity of the Zablocki clinic. Used the company's key slogan and images associated with dentistry. Installed banners on various platforms: Google Search, Knowledge Panel, YouTube, Instagram and Facebook.
Performance marketing
Configured analytics systems and used advanced call tracking to obtain detailed data on lead source and conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Optimizing the work of the sales department
Implemented a quality control department to enforce service standards and ensure quality lead processing. We improved communication processes with potential patients, provided quick response to inquiries and personalized service. Also conducted trainings for internal staff to improve sales skills and communication with customers.
Performance marketing
Constantly monitored the effectiveness of advertising campaigns and the results of the sales department. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads, Facebook and Instagram.
GOOGLE ANALYTICS
RESULTS:
Indicators
