Key features
Three buttons on every product: Decoration, Artwork, Quote. The buyer sets a quantity and the item-plus-print total recalculates in place — quantity tiers, color count, and per-technique cost, all at once.
The price list changes two or three times a year. An admin uploads the new spreadsheet and it's live — no developer, no deploy, no ticket.
A logo on the side and text on the base are two different jobs at two different prices. The buyer adds both to the same item and sends the whole thing to the cart in one motion.
A product without artwork uploaded yet opens as a plain table of techniques and prices instead of hiding — the buyer still sees a price and can still order. At 4,367 products, that's not a minor case.
From email thread to self-service
Technical challenge
ENEY didn't come with a wish list — they came with a formula. The job was pressure-testing logic that already lived in a spreadsheet and in one person's head.
Setup cost divides across the run, so per-unit price drops as quantity rises. Every extra color carries two separate markups, not one — that's why it doesn't fit the field every platform ships with, OpenCart included, and why ENEY was still pricing it by hand.
The structure is here; the coefficients stay in ENEY's price list.
Product → available techniques → up to five print zones each → an artwork file with zones marked A, B, C. The easy answer for an unfinished product is to hide it. We didn't: it opens as a price table, no zone diagram, still orderable.
It launches from the product page carrying the SKU and the quantity already picked, and hands back to the cart the updated quantity, the SKU and price for every decoration, and the artwork file itself. No rebuild, no new platform.
Import and export got added partway through. The table view and a few fields changed shape as real products moved through. And the third button — Quote — wasn't in the original spec, which only asked for a price inside the cart.
If your price depends on more than one variable, it can leave the spreadsheet.
Quantity, material, technique, the spot on the product — when that logic lives in one manager's head, this is the kind of problem we like taking apart. It's what 4imprint and the ASI distributor network solve with dedicated pricing software; we built ENEY's inside their existing store, and they own the code outright.
The process that shipped this wasn't invented for a case study. It's the same fixed-scope approach we now sell as a two-week, $3,500 Scoping Sprint — and $7,500 for two months lines up with what two of those sprints cost. How it works →
