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We are hiring in person in Lviv, at the Optima Plaza Business Center. Please contact us only via office@guildofmarketing.ua. Any other contacts are not from us.
We are hiring in person in Lviv, at the Optima Plaza Business Center. Please contact us only via office@guildofmarketing.ua. Any other contacts are not from us.

We are hiring in person in Lviv, at the Optima Plaza Business Center. Please contact us only via office@guildofmarketing.ua. Any other contacts are not from us.

PPC advertising for small businesses

PPC (Pay-Per-Click) advertising is an advertising marketing model where the advertiser pays for each click…

Merchandise advertising for business. Main advantages and disadvantages

In today’s world, where the Internet occupies a central place in the life of society,…

Search advertising and its role in increasing sales

The modern world of marketing cannot be imagined without the Internet, and the Internet without…

Black Friday newsletter. How to attract more customers and increase sales

Black Friday is a time of promotions and discounts, when many customers are actively looking…

Adaptive banner advertising. Optimization for different devices and screens

In the world of digital marketing, banner ads are one of the key communication tools…

SEO audit for e-commerce

In today’s digital age, e-commerce business is becoming increasingly competitive, and proper search engine optimization…

Media advertising and consumer psychology. How to influence customer decisions

Media advertising is an integral part of modern marketing, and its impact on consumers is…

How Discovery Ads works and who it’s for

Discovery Ads has become an important tool in modern digital marketing. Its unique focus on…

Performance Max advertising. Preparing your business for its use

Before we get into the details, let’s try to understand what Performance Max advertising is…

Keyword performance. How they affect SEO and online visibility

In today’s world of internet marketing, keywords play an important role in promoting websites and…

Google Trends and Google Keywords Planner. How to find keywords and evaluate search trends.

In 2023, where digital marketing is one of the key components of a successful advertising…

Merchandise advertising. The role and benefits of using feeds.

Online commerce is constantly evolving, and almost every business that sells goods or services online…

ROAS is an indicator for evaluating the effectiveness of advertising campaigns

In today’s digital world, advertising has become an integral part of business. Companies invest heavily…

Advantages of contextual advertising for business – efficiency, accuracy of targeting and impact on conversions.

In today’s digital business world, where competition is becoming increasingly fierce, effective contextual advertising is…

Attracting organic traffic and leads with SEO promotion

In today’s digital world, where a huge number of users depend on search engines, SEO…

ROI Basics. Concept, formula and business importance

ROI (Return on Investment) is a key indicator of investment performance that helps evaluate the…

Optimizing an advertising campaign through the Merchant Center – key advantages and effective practices

In today’s e-commerce world, a successful advertising campaign is a key factor in attracting customer…

What is a UTM-Tag? How to use UTM-Tags?

In the field of website marketing and analytics, the term “UTM-Tag” is often encountered. If…

Conversion analysis. How to track and optimize Google Analytics goals and events

Conversion analysis is one of the key components of a successful website and marketing strategy.…

Scrum Meeting Effectiveness: Sprint Planning, Daily Scrum, and Retrospectives

Scrum is one of the most popular agile methodologies used for project management. One of…

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office@guildofmarketing.ua

Naukova Street 7A, Lviv