The key to success in Google Ads search: a practical course from scratch
Do you want to learn more about advertising, but don’t know where to start? Course on search advertising in Google Ads – learn the secrets of its creation and open new perspectives in this exciting direction. Our course is the key to successful Internet advertising, suitable for different audiences, teaching effective creation and optimization of campaigns. From marketing novices to startup executives, everyone will find useful skills in our course.
The course consists of 5 modules covering all aspects of launching and managing effective campaigns. An intensive program covering 24 lectures lasting a total of 3.5 hours. After each block, a short test is waiting for you, which will help you test your knowledge and understand what you still need to work on.
Course modules we will cover
- About search advertising, the principle and mechanics of Google Ads, auctions.
- Creating an advertising account and preparing for work.
- All about keywords, budgeting, media plan.
- Practice, creating an advertising campaign in Google Ads.
- Optimization of advertising campaigns after launch.
During this time, you will understand the principles of search advertising in Google, make sure whether this direction in marketing is right for you, and take a test drive of the ppc specialist profession.
What will you know after completing the course?
- How to register a Google Ads account.
- Clustering of keywords and selection of minus words.
- Collecting a high-quality and effective semantic core for setting up campaigns.
- Creating and configuring ad extensions.
- Setting up profitable search advertising campaigns.
- Analysis and optimization of advertising indicators.
- Using advanced settings and functions of Google Ads.
- Calculating the budget for advertising campaigns.
Who is the Google Ads search advertising course for?
- For those who are just starting their journey in marketing If you only dream of working in marketing, our course is ready to help you master the basics of one of the types of advertising campaigns in Google, provide the necessary knowledge and skills.
- For those who dream of changing their field of activity If you want to change your life, try your hand at a different field, work remotely and learn an interesting direction of digital marketing, our course will help you gain not only fundamental knowledge, but also practical skills.
- For startups, solo entrepreneurs who do most of the work themselves Our search advertising course is an ideal choice for startups and entrepreneurs as we focus on practical skills that can be easily applied without significant outlay of external resources or a team of experts.
After completing the course, you will not only have a certain level of expertise in setting up search advertising in Google Ads, but also a set of useful tools. We will give you not only a knowledge base, but also a clear plan of action.
What will you get after completing the course?
- The basics of setting up search advertising in Google – skills in creating and managing campaigns, their optimization.
- Attractive resume – gaining practical experience and knowledge that will add weight to your resume and make you an attractive candidate on the labor market.
- Our course will give you the opportunity to understand more deeply whether the profession of a PPC specialist is right for you. After completing the course, you will receive the necessary knowledge and skills in creating and optimizing advertising campaigns on the Internet, which will open the door to work opportunities in the field of digital marketing, where you can not only get your first work experience, but also continue to develop and improve in this direction.< /li>
- A clear action plan from creating a Google Ads account to calculating the budget for advertising campaigns – step-by-step instructions on how to optimally use advertising tools from start to finish.
- After completing the course, you will be able to use the following tools:
- Google Ads
- Google Keyword Planner
- Google Tag Manager
- Google Trends
- Certificate upon successful completion of the course, which will be an important asset in your future. This certificate will confirm your knowledge and skills, and will be an additional advantage when looking for a job.
- Additional materials are a valuable resource that can help students better understand the topic and gain additional experience.
- Unlimited term of use of the course – the opportunity to study the course materials at your own pace and at a convenient time.
Why should you choose our search advertising course?Why should you choose our search advertising course?
- More than 10 years in the field of digital marketing testify to real experience in working on projects. This is a unique opportunity to use the knowledge gained from professionals from various fields of marketing.
- Guild of Marketing – official partners of Google, which guarantees our access to advanced knowledge and technologies of this company, and also allows us to provide customers with special conditions and benefits.
- Our portfolio includes over 15,000 successful advertising campaigns, which underlines our professionalism in creating marketing strategies that lead to results.
- As a company that effectively spent 26 million+ advertising budget in 2 years, we are an example of successful use of digital marketing. This is a huge amount of investment, which shows the trust of customers.
- Our success is also confirmed by over 100 satisfied customers, which defines our expertise in digital marketing. For us, it is not only numbers, but also the trust of our customers, who note the results of our advertising campaigns.
In conclusion, our crash course on search advertising in Google Ads is a valuable resource for anyone who wants to learn how to effectively use search advertising to achieve marketing goals. Carefully developed video lectures, practical materials and support with a mentor in the chat make the learning process effective and exciting. Regardless of your level of expertise in marketing, you will be able to acquire the necessary knowledge and skills to successfully run advertising campaigns in Google Ads.
Register for the course here: https://bit.ly /3NHKB69
