Client:
ST-market
Online tools store.
Service:
Advertising in Google Ads.
₴150 000 / month
October 2023
GOALS:
B
Increase the number of orders from the site.
B
Unlock Merchant Center.
B
Launch search advertising.
Google Analytics
Google Analytics
Analysis and planning
We started with a detailed analysis of the target audience, competitive environment and market conditions. It was established that the main tasks of the project are to attract new customers and increase sales volumes.
Branding
We created a unique banner design that reflects the scale and advantages of the provider, and also distinguishes it from other companies. We created the design of advertising banners and a modal window for the site.
Recognition
Calls to action were used to attract the attention of potential customers and increase awareness of the company. Placed an ad in search and Media Network.
Performance marketing
Analytics systems were set up and used to obtain detailed data on lead sources and conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and the results of the sales department. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimization of the advertising budget
Actively used analytics data to allocate advertising budget between different channels and campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
GOOGLE ADS
GOOGLE ADS
RESULTS:
Indicators:
