Client:
Bex Auto Moldova
Turnkey car from abroad.
Service:
Advertising in Google Ads.
₴50 000+ / month
January 2023
GOALS:
B
Attract 30
customers to buy a car.
B
Get 30 applications.
B
Cost of involvement no more than 1000 hryvnias.
Google Analytics
Analysis and planning
We started with a thorough analysis of the target audience, competitors and market conditions.
Performance marketing
Creation of different types of campaigns (search, discovery) for different destinations (cars from the USA, electric cars from China, cars from Korea) both for broad requests and for individual models. Set up analytics systems to get detailed data on the source of leads and their conversion. Constantly analyzed the indicators of the campaigns, measured the effectiveness and made adjustments to the advertising strategy.
Monitoring and analysis
Constantly monitored the effectiveness of advertising campaigns and the results of the sales department. Analyzed lead, conversion and spend data to identify potential improvements and optimize strategy.
Optimizing the advertising budget
Actively used data from analytics to allocate advertising budget between different campaigns. Funds were redistributed to maximize efficiency and get the maximum result for the spent budget.
Stages of the strategy
Advertisements on Google Ads.
GOOGLE ADS
RESULTS:
Indicators:
