For the development of any business, it is necessary to monitor analytical data from all sources of the company’s functioning. This reporting is very important, because only with its help you can analyze the success of the business and draw conclusions about its improvement. Most companies use multiple advertising platforms, and it takes a lot of effort and time to bring your analytics together. And in order for us not to waste our resources, Google created a multifunctional tool – Looker Studio, which takes this task upon itself.
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How did Google Data Studio become Looker Studio?
Looker Studio – the new name of Google Data Studio is a data visualization and reporting tool. In 2020, Google acquired Looker, a startup that works in the field of cloud solutions and cost the company $2.6 billion. On October 11, 2022, Looker and Google Data Studio merged and changed the product name to Looker Studio.
An interesting fact is that Looker is an American company founded in 2012 that developed its own platform for business intelligence. According to its data, about 1,700 companies, including Amazon, Sony, IBM and Lyft, have used the company’s services.
An interesting fact is that Looker is an American company founded in 2012 that developed its own platform for business intelligence. According to its data, about 1,700 companies, including Amazon, Sony, IBM and Lyft, have used the company’s services.
Who benefits from Looker Studio?
This service allows you to collect data from various sources, combine them and create interactive reports and graphs for data analysis. The tool saves when you need to collect data from different sources for analysis. The service saves the time of project and product managers, SEO, PPC specialists, marketers, business analysts and webmasters, managers of various levels and business owners. The need to customize Looker Studio arises when you want to create reports or dashboards for your business or project.
A powerful analytics tool
Google also introduced a paid version called Looker Studio Pro. This version is slightly different from Looker Studio. It provides access to all Looker Studio features, technical support and advanced enterprise capabilities. Looker Studio Pro also makes it easier to manage access to your reports and data sources at scale with two new features: team workspaces and Google Cloud project linking.
Key use features of Looker Studio
Reports created in Looker Studio can be customized to analyze different aspects of the business. Here are some key features of this tool:
- Data visualization. Looker Studio provides a wide range of data visualization tools. You can create different types of graphs such as line graphs, pie charts, bar charts, tree charts and many more. This allows you to make the data more understandable and attract the attention of the audience.
- Interactivity. Looker Studio allows you to create interactive reports that allow users to interact with the data. For example, you can add filters that allow users to change metrics or filter data based on certain conditions. This allows users to explore the data themselves and get more detailed information.
- Combination of data from different sources. Looker Studio allows you to connect to different data sources and combine them in one report. Algorithms are configured to import data from sources such as social networks, Google Analytics, Google Sheets, databases of CRM systems, call tracking, etc. For example, you can combine data from Google Analytics, Facebook, Google Ads, and CRM in one report to get a complete picture of your website’s performance.
- Distribution and cooperation. You can easily share reports created in Looker Studio with other users. You can give access to view or edit reports to express your ideas or get feedback from colleagues or customers. Additionally, you can publish reports online to allow a wide range of users to view them without logging in.
- Automation of data updates. Looker Studio allows you to configure automatic data updates in reports. You can set up a regular data refresh schedule to ensure that the information in the reports is up-to-date without having to manually update them.
- Extensions and Customization. Looker Studio provides the ability to extend and customize the functionality. You can use additional extensions and plugins to extend the capabilities of your reports. You can also customize the styling of the reports, add your own logos and color schemes to adapt the reports to your brand or requirements.
- Monitoring and optimization. After configuring Looker Studio, continue monitoring your reports and dashboards. Analyze data, identify trends and performance indicators, and make necessary changes to design, filters, visualizations to improve analytics and make reports more informative.
- Saving and exporting reports. Save your reports and dashboards regularly so you don’t lose your changes and settings. In addition, you can export reports in various formats such as PDF, CSV or Excel to share with other colleagues or save locally.
What do we get with Looker Studio?
Looker Studio is a powerful data analysis and visualization tool that allows you to create clear and effective reports from various data sources. It makes information easier to understand and helps you make informed decisions based on data. It has an intuitive interface and customization options that allow even people without technical programming skills to use it – that is, if you work with one advertising platform. If you use several advertising platforms, for example, Google Ads, Facebook, a CRM system and call tracking – the Looker Studio settings may vary depending on your specific use and needs, in this case you need the help of professionals, because the settings in this case will be not easy
