Strategy
Running search ads
- Advertisements on the main pages of Google search engines
- Creation of a search advertising campaign using keywords related to sushi and food delivery in Lviv, including phrases such as "sushi delivery Lviv", "sushi bar Lviv", "Japanese cuisine Lviv" and others.
- Using search ad extensions to provide additional information about the restaurant and increase its conversion.
Running ads on YouTube
- Creating a video advertisement about the restaurant and its services.
- Showing a promotional video before video content that matches the target audience, for example, videos about Japanese cuisine, food delivery and restaurants in Lviv.
- Using video ad extensions to provide additional information about the restaurant and increase its conversion.
What steps were taken?
- Use of geotargeting Setting up advertising so that it is shown only to users from the city of Lviv and its surroundings.
- Use of remarketing Create a remarketing campaign to show ads to users who previously visited the restaurant’s website but did not make a purchase.
- Use of Google Analytics Setting up Google Analytics to track restaurant website traffic and conversions with Google Ads to measure campaign performance and increase ROI.
- Testing and optimization of advertisements A/B testing different ad options to find the most effective options, as well as campaign optimization, including reducing ad spend and increasing conversions.
- Ensuring high quality of services Ensuring high quality sushi preparation and delivery, appropriate work with customers and ensuring quality service.
Result
Thanks to a successful advertising campaign in Google Ads, the client managed to achieve a significant increase in sales and ROI by 800% in 1 year of cooperation. A combination of search advertising and video advertising combined with geotargeting, remarketing, using Google Analytics and campaign optimization played a key role in achieving this success. In addition, constant updating and optimization of advertising materials helped to increase conversion and reduce advertising costs. In general, the client was able to significantly increase its online presence and achieve greater recognition among the target audience in the city of Lviv.Thanks to a successful advertising campaign in Google Ads, the client managed to achieve a significant increase in sales and ROI by 800% in 1 year of cooperation. A combination of search advertising and video advertising combined with geotargeting, remarketing, using Google Analytics and campaign optimization played a key role in achieving this success. In addition, constant updating and optimization of advertising materials helped to increase conversion and reduce advertising costs. In general, the client was able to significantly increase its online presence and achieve greater recognition among the target audience in the city of Lviv.
