The goal of the project was to generate calls and appeals for emergency services. The medical center specializes in transporting patients who need medical care in other cities and countries. We developed and implemented an advertising strategy aimed at attracting new customers and increasing the number of visits to the medical center.
Our efforts yielded positive results: every week we received 40 inquiries from customers, and the conversion from application to sale was 40%. These results allowed the medical center to increase its profits and expand its business.
Strategy for launching an advertising campaign on Google, Facebook, Instagram for a medical center
For the successful implementation of the advertising campaign, we conducted a detailed market analysis, studied competitors and their offers, which allowed us to determine the features and needs of our target audience. We took into account the competitive situation in the market to find out which methods work better and how we can add our innovative approaches to the advertising campaign.
We created an advertising campaign in Google AdWords using keywords related to the topic of medical center services. The keywords were aimed at potential customers looking for transportation services for critically ill patients between cities and countries. We focused on high positions in search queries relative to competitors, which allowed us to attract more customers to the site of the medical center.
We created a Facebook ad campaign using audiences with specific interests and behaviors. We focused on advertisements that should interest potential customers and encourage them to apply for services. We created creative ads using videos and images that grabbed users’ attention.
Conclusion on setting up an advertising campaign in Google, Facebook, Instagram for a medical center
Our approach allowed us to effectively adhere to the project goal and obtain high results. Advertising on Google and Facebook was aimed at our target audience, which allowed us to attract more potential customers. We understand that advertising campaigns need constant monitoring and optimization, and therefore we continue to work with the medical center to maintain and improve the results of our advertising campaign.
