Why is the CPL so low?

Three factors: (1) high site conversion rate — one in six visitors becomes a customer, (2) low competition in search ads for dry cleaners in Vinnytsia, (3) clear local demand — people are searching for a specific service in a specific city.

Can this result be scaled?

The local market has limited capacity. Scaling is possible through geographic expansion (advertising for nationwide delivery) and adding new services to the ad campaigns.

AKSI Case Study — 3,291 Conversions for Dry Cleaning at CPL.

About the Client

AKSI is a professional dry cleaning and laundry service based in Vinnytsia, operating in the market for over 17 years. The company has 4 locations across the city and offers a full range of services: dry cleaning, laundry, ironing, restoration of leather and fur items, dyeing, and pillow cleaning. AKSI uses German and Italian chemicals for processing, ensuring professional results.

In addition to physical locations, the company offers courier delivery within Vinnytsia and shipping across Ukraine via Nova Poshta and Ukrposhta. Discounts are available for EVERCARD cardholders and military personnel.

The Challenge

At the time of engagement, AKSI already had a basic presence in Google Ads via an automated Smart campaign. The main issues were:

Blocked Ad Account. Due to lack of advertiser commercial activity verification, the account received restrictions from Google.
Lack of Analytics. GA4, GTM, and conversion tracking were not set up, making it impossible to evaluate the actual effectiveness of the ads.
No Structured Search Campaign. All traffic was driven through the Smart campaign without control over keywords or negative keywords.

The client approached Guild of Marketing specifically due to the account blockage and needed assistance with verification.

Key Objective

Unblock the ad account, build a complete digital marketing infrastructure, and launch a structured Search campaign.

Guild of Marketing Services

Advertiser Verification

Document preparation, passing Google’s verification process

Google Ads: Search

Search campaign, keyword research, negative keywords, RSA ads

Analytics

GA4, GTM, Microsoft Clarity, conversion setup

Monitoring

Daily campaign monitoring, bid optimization

Results of the Guild of Marketing team's work

Quantitative performance indicators

3 291

Conversions

19,604

Clicks

0 M+

Impressions

0 %

Site Conversion Rate

18 UAH

Average CPL

0 UAH

Average CPL

Campaign Structure

Campaign	Clicks	Conversions	CPC	CR
AKSI Smart search	18 541	3 164	2.2 UAH	17.1%
[GM] Leads-Search	1 063	126	18.9 UAH	11.9%

GOM Strategy

Phase 1 : Advertiser Verification

The primary task was to unblock the Google Ads account. We prepared a complete set of documents, passed the commercial activity verification, and confirmed that the ad materials met Google’s requirements. The account was unblocked within the first month of collaboration.

Phase 2 : Building the Analytics Infrastructure

Parallel to verification, we established a data-driven decision-making foundation:

Google Analytics 4 — tracking user behavior, traffic sources, and conversion paths.
Google Tag Manager — centralized tag management without developer involvement.
Microsoft Clarity — heatmaps and session recordings to understand user interaction with the website.
Conversion Setup — tracking phone calls, form submissions, and phone number clicks.

Phase 3 : Search Campaign [GM] Leads-Search

We created a structured Search campaign focused on commercial queries:

Semantic Core: Queries with high commercial intent — “dry cleaning Vinnytsia,” “quilt washing,” “down jacket cleaning,” “leather restoration.”
Negative Keywords: Filtering out informational queries (recipes, DIY, how to clean yourself).
RSA Ads: Highlighting 17 years of experience, 4 locations, and shipping across Ukraine.
Geo-targeting: Vinnytsia and the Vinnytsia region.

Phase 4 : Retaining the Smart Campaign as the Primary Driver

Unlike other projects where we replaced Smart campaigns, the existing AKSI Smart campaign here delivered exceptional results: a 17.1% CR with a 2.2 UAH CPC. Instead of replacing it, we supplemented it with a structured Search campaign, generating an additional 126 conversions from more controlled semantics.

Project Team

Web analytics experts with specializations in Google Analytics 4, Google Tag Manager, Meta Analytics, and corporate training.

Key Decisions

1. Analytics as the Foundation

Without GA4 and GTM, the client had no real picture of performance. After setup, it became clear: dry cleaning is a niche with extremely high demand and low competition in search. A 16.8% CR is a rare metric even for local services.

2. Shipping Across Ukraine as Market Expansion

AKSI’s key advantage over competitors is the ability to ship via Nova Poshta and Ukrposhta. This allows serving customers across all of Ukraine, not just Vinnytsia. We highlighted this advantage in our ad copy.

Technology stack

Analytics tools

ADVERTISING TOOLS

TOOLS FOR ANALYSING WEBSITES AND COMPETITORS

FAQ

We answer the most frequently asked questions

Why is the CPL so low?

Three factors: (1) high site conversion rate — one in six visitors becomes a customer, (2) low competition in search ads for dry cleaners in Vinnytsia, (3) clear local demand — people are searching for a specific service in a specific city.
Can this result be scaled?

The local market has limited capacity. Scaling is possible through geographic expansion (advertising for nationwide delivery) and adding new services to the ad campaigns.

Our cases

Acorn

Online store for women's clothing

700%

ROMI

$1.62

conversion cost

400+

conversions per month

Parfuland

Chain of stores selling original perfumes

421%

ROMI

$2.1

conversion cost

980+

conversions per month

Bottle Drinkmarket

Alcohol store franchise

87 тис.+

advertisement views

≈₴116,78

conversion cost

160+

conversions per month

Need Ads

for Local Business?

Guild of Marketing knows how to maximize conversions with a minimal budget for service-based businesses. We will set up analytics, complete verification, and create an ad campaign that works from the first month.