Targeted social media advertising is advertising that is tailored to a specific audience (social media users) that can work towards specific measurable goals. The target (from the English target – target) concentrates on the audience that will be interested in the offered goods or services.
The purpose of targeting is to create advertising aimed at an audience that is interested in a specific product, to increase the effectiveness of interaction with this target audience and to obtain as many conversion actions as possible (purchase, application, etc.).
By running targeted advertising, you will receive:
- attraction of a new target audience, potentially ready to buy;
- testing demand for a new offer;
- quick familiarization of the audience with the product and encouragement to go to the site/page in the social network for a more detailed introduction;
- increasing brand recognition;
- motivation of users to perform the target action.
Targeted ads can look like different banners, posters, videos, images for special blocks, etc. Only users who are interested in your product will see them. The main advantage of the right targeted advertising is that it appears in a very timely manner.
Before creating an ad in Meta Ads Manager, you need to define your company’s business goals. An advertising goal is the result you and your company would like to achieve. To choose the right goal, you need to understand what results you want to achieve.
Let's consider 3 blocks of company goals:
Targeted ads are shown to people regardless of whether they are currently searching for your product or not. These are potential customers who are interested in your offer, but the audience may not know anything about the company or service itself. Determining your target audience is the first step before setting up your ad.
What are the audiences, how can they be used
1. The audience. Used to promote posts or websites. This is an audience that needs to be selected based on interests
Who is targeted advertising?
In order to attract the attention of the audience, advertising must solve the tasks of users and be bright. It is important that the proposal is as simple and clear as possible. If the audience portrait is chosen correctly, targeted advertising will work for almost everyone. If mistakes are made, the advertising campaign will not bring the expected results.
Advantages of targeting
Reach and scale of the potential audience
Ability to accurately select the desired target audience
The ability to show advertising only to people interested in it
Sale of goods and services directly on the social network
Low entry threshold
