Conversion Rate Calculator
The GuildOfMarketing tool allows you to analyze all three levels at once: visitors → leads → sales. You can clearly see where customers are dropping off in the funnel.
Funnel data
Other GuildOfMarketing calculators
Compare CAC with ROMI, LTV, or CPO to build a complete financial view of your campaign. All calculators follow the same logic and hint structure.
Formulas
- Before scaling the budget: check payback and LTV/CAC.
- After updating prices or tariffs: the new ARPU will change the acceptable CAC.
- Use together with ROMI/ROI to show short- and long-term payback.
How to apply the result
- Focus on channels with the lowest CPL confirmed by lead quality.
- Improve onboarding: customer success automation reduces operating expenses.
- Shorten the sales cycle: response speed directly affects deal cost.
Extended explanations
Build a funnel map for each channel: PPC, email, social media, referral traffic. Calculating CR at every step will show where the biggest losses occur.
Create benchmarks for different page types (landing page, catalog, blog) and regularly compare them with actual performance to quickly launch A/B tests.
- Use heatmaps and session recordings to validate hypotheses.
- Normalize CR across devices: desktop, mobile, tablet.
- Combine CR with CPL and CPO to forecast ROMI.
F A Q
Answers to the most common questions
What is considered a good CR?
For e-commerce, the norm is 1.5–3%, for B2B formats — 5–10%, for SaaS trial signup — 7–12%. Evaluate in conjunction with CPL and CPO.
Can you calculate CR for each channel?
Yes, simply plug in data from separate traffic sources (PPC, SMM, SEO, email). Comparing channels helps reallocate the budget quickly.
Conversion Rate Optimization Guide
The GuildOfMarketing Conversion Rate Calculator displays CR1, CR2, CRfull, CPA, and revenue forecast on a single screen. The tool works for e-commerce, B2B, and product teams building a “visitor → lead → sale” funnel.
How to interpret the results
- If CR1 is below benchmark, review your landing page offer, page speed, and lead capture forms.
- CR2 reflects sales team performance: implement lead scoring, call-center scripts, and remarketing if it drops.
- CRfull helps calculate ROMI and LTV — a key metric for strategic forecasting and budgeting.
How to document your analytics
Save CR values in a dedicated Google Sheets tab linked to traffic sources, devices, and segments. Add short insights: which hypothesis you tested, which A/B variant won, how CPA changed. This log speeds up decisions and helps the GuildOfMarketing team quickly identify bottlenecks in the funnel.
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