AKSI
Professional dry cleaning and laundry (17+ years of experience, 4 locations in Vinnytsia)
About the Client
The Challenge
- Blocked Ad Account. Due to lack of advertiser commercial activity verification, the account received restrictions from Google.
- Lack of Analytics. GA4, GTM, and conversion tracking were not set up, making it impossible to evaluate the actual effectiveness of the ads.
- No Structured Search Campaign. All traffic was driven through the Smart campaign without control over keywords or negative keywords.
Key Objective
Guild of Marketing Services
- Advertiser Verification
- Google Ads: Search
- Analytics
- Monitoring
Results of the Guild of Marketing team's work
Campaign Structure
| Campaign | Clicks | Conversions | CPC | CR |
|---|---|---|---|---|
| AKSI Smart search | 18 541 | 3 164 | 2.2 UAH | 17.1% |
| [GM] Leads-Search | 1 063 | 126 | 18.9 UAH | 11.9% |
GOM Strategy
Phase 1 : Advertiser Verification
Phase 2 : Building the Analytics Infrastructure
- Google Analytics 4 — tracking user behavior, traffic sources, and conversion paths.
- Google Tag Manager — centralized tag management without developer involvement.
- Microsoft Clarity — heatmaps and session recordings to understand user interaction with the website.
- Conversion Setup — tracking phone calls, form submissions, and phone number clicks.
Phase 3 : Search Campaign [GM] Leads-Search
- Semantic Core: Queries with high commercial intent — “dry cleaning Vinnytsia,” “quilt washing,” “down jacket cleaning,” “leather restoration.”
- Negative Keywords: Filtering out informational queries (recipes, DIY, how to clean yourself).
- RSA Ads: Highlighting 17 years of experience, 4 locations, and shipping across Ukraine.
- Geo-targeting: Vinnytsia and the Vinnytsia region.
Phase 4 : Retaining the Smart Campaign as the Primary Driver
Project Team
Web analytics experts with specializations in Google Analytics 4, Google Tag Manager, Meta Analytics, and corporate training.
- PPC Specialist
- Designer
- Project Manager
Key Decisions
1. Analytics as the Foundation
Without GA4 and GTM, the client had no real picture of performance. After setup, it became clear: dry cleaning is a niche with extremely high demand and low competition in search. A 16.8% CR is a rare metric even for local services.
2. Shipping Across Ukraine as Market Expansion
AKSI’s key advantage over competitors is the ability to ship via Nova Poshta and Ukrposhta. This allows serving customers across all of Ukraine, not just Vinnytsia. We highlighted this advantage in our ad copy.
Technology stack
Analytics tools
ADVERTISING TOOLS
TOOLS FOR ANALYSING WEBSITES AND COMPETITORS
FAQ
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Why is the CPL so low?
Three factors: (1) high site conversion rate — one in six visitors becomes a customer, (2) low competition in search ads for dry cleaners in Vinnytsia, (3) clear local demand — people are searching for a specific service in a specific city.
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Can this result be scaled?
The local market has limited capacity. Scaling is possible through geographic expansion (advertising for nationwide delivery) and adding new services to the ad campaigns.
Our cases
ROMI
conversion cost
conversions per month
